Australian content subscription service Media Nightlife Music has secured a licensing partnership with Los Angeles based digital entertainment company, Jukin Media.
It’s the first licensing deal of its kind in Australia for the user-generated video giant, which owns and operates social video brands like People Are Awesome, FailArmy and The Pet Collective, which combine for 190 million followers and nearly a billion monthly video views.
Head of content Matt Lymbury said the deal will boost Nightlife’s premium entertainment content across its 10,000 strong screen network of pubs, clubs, fitness and leisure venues.
“Nightlife has one of the most compelling music video catalogues in the world, but with the immense popularity of viral videos globally we are constantly looking for highly engaging content, which is valued by our clients,” Lymbury said. “
Access to Jukin’s remarkable short-form content and its expertise in aggregating the world’s best amateur videos is a superb arrangement and further fuels Nightlife’s expansion into screen management.
Junkin Media senior VP and head of licensing Brendon Mulvihill said: “We also value working with companies that protect the rights of the content creators, as Jukin does.
“This is the first digital out-of-home deal that will see content from our brands distributed on screens in venues throughout Australia.
“The Jukin brands get massive viewership and engagement on all screens from social media to connected TVs – displaying Jukin content is a terrific way for Nightlife’s venues to ensure viewers stay engaged, entertained and locked on to screens.”
Lymbury said access to the extensive pool of Jukin content will ensure ample crowd-pleasing content across Nightlife’s diverse client base.
“The Pet Collective is nonstop cute animals and pets and will play well across all age groups but especially in our youth content pool, scheduled in theme parks, bowling and trampoline centres and other family-friendly environments.
“We anticipate the FailArmy channel will be enormously popular in pubs, with hilarious clips of stacks and falls very similar to the funniest home video shows of the past. ‘While the People are Awesome clips of amazing human feats of skill and sometimes luck may well be the most favoured, curated to match a diverse client base hungry for such highly engaging content.”
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]