A partnership between PodcastOne US and PodcastOne Australia is seeing Australian content distributed across PodcastOne’s global app and website, along with Apple Podcasts, Google Home and Amazon Alexa.
PodcastOne Australia’s curated library of original content will sit front and centre within the PodcastOne premium original podcast network.This will provide Australian podcasts access to the world’s largest podcast market from both a listening and commercialisation point of view.
In June this year, the Australian PwC Futures study into media revealed podcast listening in Australia continues to grow, with an increasing appetite for original domestic podcasts. This was reinforced in a recently completed research study by SCA insights that showed 87 per cent of Australian podcast listeners have listened to an original podcast in the past month.
“Looking at PodcastOne Australia’s total downloads, Australian podcasts makes up 95 per cent of listening,” head of PodcastOne Australia Grant Tothill said.
The alignment with PodcastOne U.S. will allow American listeners to easily access popular Australian podcasts, including Hamish & Andy, Mark Howard’s The Howie Games and The Moment, Mark Pesce’s award-winning The Next Billion Seconds, Rosie Waterland’s My Mum Says My Memoir Is a Lie, Tiff Hall and Cass Dunn’s Crappy to Happy, Christian Hull’s Complete Drivel, Mark Bouris’s The Mentor, Dr Nikki Goldstein’s Sex’n Life and Adam Shand podcasts – Adam Shand At Large, The Trials of the Vampire and UnderState: Lucille Butterworth.
“We’ve built a premium lineup of domestic titles and PodcastOne has seen the calibre and success of our Aussie podcasts. Now, they will have them front and center for the American audience as well,” Tothill said.
“This is a sensational opportunity to not only showcase the world-class content PodcastOne Australia is producing but engage an entirely new audience for our podcast creators. We’re equally excited to be now bringing all the PodcastOne titles to Australian audiences as well.”
Norman Pattiz, Chairman and CEO of PodcastOne said, “We have worked closely with PodcastOne Australia over the past 18 months to expand our premium global brand, while incorporating localised content for the Australian market. It has proven successful. Plus, we now have some additional great content to add to our worldwide distribution channels.”