Australian natural skin care brand MooGoo has appointed former Domino’s ANZ CMO Melody Livingstone as its new CEO, taking over from founder and current CEO Craig Jones.
Jones founded the company in 2005 when he was searching for a natural cream to help his mother with her psoriasis. It now sells a tube of its a cult $18.50 Eczema and Psoriasis Cream every two minutes.
Livingstone, who will report directly to Jones, says, “MooGoo has a lot of potential for further growth and I’m delighted to have joined the team.
“MooGoo is a brand I align with personally, due to its values and ingredient philosophy. It stands out in an industry polluted with products containing synthetic and harsh chemicals.
“Consumers are becoming more and more ingredient-conscious, and what attracted me to the role at MooGoo was the potential for growth here in Australia and also overseas.”
Although Jones will still be involved on a day to day basis initially, he’s appointed Livingstone as his successor due to her strong marketing background – she was ANZ CMO of Domino’s Pizza Enterprises and Head of Marketing at Youfoodz.
“Her brief is to grow MooGoo while taking care of our customers and everyone who works here,” he says. “I will be quite involved at first as there are many decisions to be made that require knowing the history, however, I want to be careful to give Melody the scope to make decisions and authority.
“I can imagine if I was in her shoes, I would not want her to feel as if her predecessor was looking over her shoulder.”
Livingstone joins MooGoo business in one of its most successful periods. Since COVID-19 lock down restrictions were implemented in March, MooGoo sales have spiked more than 50 per cent online across its three markets – Australia, Ireland and the UK – and 30 per cent in-store as people clamour to stock up on hand sanitisers, hand washes and moisturisers.
Her former roles, ANZ CMO at Domino’s and Head of Marketing at Youfoodz, were focused on driving growth, and some of the key skills Livingstone has developed over the years include building and coaching high performing teams to achieve outcomes, using data to drive decision making, fostering collaboration across departments, and the importance of communicating and engaging stakeholders along the journey.
MooGoo started out in CEO and founder Craig Jones’ kitchen when he was searching for something to help his mother’s psoriasis. The only cream that had worked for her was a cream used on dairy cows. He whipped up his own version, the ‘Udder Cream’ using natural products and it cleared up his mother’s skin condition. The rest is history.
