Australian fintech unicorn and credit card disrupter Zip has launched its first integrated brand campaign.
The campaign is the company’s first above-the-line brand work and was designed and directed in-house by Zip’s creative team, bringing to life Zip’s commitment to transparency and responsible lending in a fun, provocative and irreverent manner.
This is done through a series of highly stylised shots featuring everyday Aussies stripped bare alongside the things they love.
Zip co-founder Larry Diamond said: “When playing with ideas on how to communicate Zip’s transparency and desire to make the passions of Australians more accessible, it became clear that this approach resonated the most with this narrative.
“We want people to celebrate their individuality and feel empowered to enjoy the things they love — responsibly. Although our approach is outside of the box for the financial sector, we want to make it clear that Zip is unlike the big banks, and we think this campaign communicates that powerfully.”
“Australians have been taken advantage of when it comes to credit products for far too long. We’re talking about cheeky fine print, hidden costs and unfair credit business models, all of which were created outside the interests of customers.
“That became our opportunity at Zip to simplify financial products, by bringing transparency and responsibility to our business since day one, ultimately delivering a positive payments experience for customers and giving them the power to own the way they pay. This campaign is us stripping down, unashamed to bare it all and telling it as it is.
The integrated campaign will run nationally leading up to the peak sale periods, and will extend across Sydney, Melbourne and Brisbane in out of home media, including transit, large format billboard advertisements and shopping centres.
Content will also be featured in online video formats across YouTube and catch up TV and social platforms.
Zip head of marketing Katrina Ang said: “What we’re putting out there is something no other Buy Now Pay Later, bank, credit card, or finance provider would ever dream of doing. The beauty of this idea is that it is flexible and easily adapted to the holiday period, different formats, products, retailers and events, without losing any of its humour, charm, or impact.”
Zip – Creative
Head of Marketing – Katrina Ang
Creative Director – Christian Kernot
Creative Director – Tom Vukelja
Brand Consultant – Tracy Hall
Producer – Chelsea Claydon
Photographer – Jo Duck
Art Director – Shane Wahl
Designer – Ben Williams
Editor – Mick Watson
Sound – Smith & Western
Post Production – Blockhead
Sling & Stone
Please login with linkedin to commentzip
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]