CoinJar, the Australian cryptocurrency exchange, has announced it will be a Platinum Partner of Brentford Football Club ahead of their debut season in the English Premier League, which kicks off against Arsenal this Friday.
As Official Cryptocurrency Partner, the two-year agreement will see CoinJar feature prominently on LED signage across all 19 Premier League home games at the new Brentford Community Stadium, broadcast live and on-demand via Optus Sport, as well as the club’s media wall.
Jon Varney, Brentford FC CEO, said: “The success of both CoinJar and Brentford is a result of rigorous data-analysis, thinking differently and strategic planning. For many, Cryptocurrency remains a complex area, so we look forward to working with CoinJar as part of the partnership to help educate our fan base as both parties continue their rise in our respective industries.”
Asher Tan, CEO of CoinJar added: “As two teams built on data, insights and market fundamentals, we are jointly committed to supporting and championing innovation and growth and look forward to seeing what we can achieve together in the top division of English football.”
CoinJar are no strangers to the sporting world, having recently announced their partnership with premiership-contenders the Melbourne Demons, making it the first cryptocurrency company to sponsor an AFL club with both the men’s and women’s teams enjoying their best season in years.
Through both partnerships, CoinJar has plans to raise fan understanding of cryptocurrency. The new CoinJar Card Mastercard has just been unveiled in Australia and is soon to launch in the UK, with CoinJar focussed on empowering people to embrace a digital currency future.
Established in 2013, CoinJar which hails from Melbourne, is one of the longest-running digital currency exchanges in the world. With the surge and popularity of cryptocurrency continuing to rise, CoinJar is the ultimate platform to buy, sell and spend Bitcoin.
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