Internet service provider Aussie Broadband launches its latest TV campaign #CantBeatFeedback.
The series of spots feature real customers and focus on how the brand differs from the traditional Telcos with its home-grown approach. The brand response TVC was created by Filmtime, with the media handled by Advertising Advantage (ADAD).
The campaign will run across TV, radio and OOH from 11 March 2020.
Matthew Kusi-Appauh, GM, Marketing & Corporate Strategy, at Aussie Broadband said: “Our latest campaign illustrates what we are most proud of, the relationships we have with our customers. It’s part of a strategy developed last year with our agency partners to captivate audiences at scale and drive awareness of our home-grown brand. So far this approach has helped grow our customer base by 90 per cent.”
During the same timeframe, Aussie Broadband grew its staff numbers by 80 per cent as the regional Victorian-based company expanded to a second location off the back of its success in market.
Aussie Broadband launched on TV at the beginning of 2019 through ADAD and immediately noticed a 50 per cent spike in sign-ups says Kusi-Appauh.
“We developed a process with ADAD to measure TV’s impact and ROI which gave us the confidence to quickly scale investment in TV nationally, allowing us to help more Australian’s access our competitively priced, reliable broadband and our award winning service.”
Peter Hynes, Creative Director at Filmtime, said: “This spot looks to leverage the amazing and authentic feedback Aussie Broadband receives regularly from its customers. The series builds on the message that there are other, closer to home options, when it comes to who you have as an ISP.”
Advertising Advantage’s Director of Client Services, Tracey Gabriel, added: “Aussie Broadband has built a distinct point of difference with its local, service first approach. Its customers like the fact that they can speak with someone based here and we’ve seen the power of that message in the campaign responses since last year. Our experience in providing challenger brands both immediate ROI and longer term brand growth means Aussie Broadband can scale aggressively but efficiently.”
The rapid growth is further evidenced by Aussie Broadband’s plans to launch an IPO later this year. Awarded the most satisfied nbn™customers in 2019, Aussie broadband has picked up awards from Canstar Blue, along with ACOMM for its Commitment to Customer Service 2019. Roy Morgan also awarded the internet service provider its customer satisfaction award for three consecutive months across September, October and November 2019.
Credits
Client: Aussie Broadband
GM Marketing and Corporate Strategy: Matthew Kusi-Appauh
Creative Agency: Filmtime
Media Agency: Advertising Advantage
Director of Client Services: Tracey Gabriel
