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B&T > Media > Atomic 212 Turns Off Its Internal Emails
MediaTechnology

Atomic 212 Turns Off Its Internal Emails

Staff Writers
Published on: 23rd November 2015 at 12:34 PM
Staff Writers
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Australia’s fastest growing media agency Atomic 212 will shut down all internal email communications permanently. It is a new initiative to boost office vibes and shift its dynamics, getting people to “speak first”.

Jason Dooris, CEO of Atomic 212 believes that emails are no longer an efficient tool for the workplace. More often than not, it encourages people to deflect their responsibilities onto others. Not to mention the tone of messages can be easily misinterpreted, creating bad morale among staff.

Jason Dooris

The initiative is also designed to give employees their other (non-working, social) lives back. Emails keep staff constantly linked to the office, whether they are out at lunch, on a walk or even sleeping. Without emails they can rest easy knowing work stays with work. Happy staff makes for a happier work space. 

It will be a huge change for staff, Atomic 212 is the largest independent Australian full service media agency, but Dooris believes it is going to work wonders: “This is one of the most exciting things we have done in our business.”

“In the early days of my working career the office was a-buzz with conversation and people on the phone. There was an energy that made working really different and interesting every day. I think emails are the reason that that energy has disappeared.”

Atomic 212 will be welcoming all intrigue, and be encouraging media and industry alike to come down and speak with the staff. They are on Hickson Road in the Rocks, Sydney.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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