Wellbeing: A Workplace Life Raft

Wellbeing: A Workplace Life Raft
SHARE
THIS



In this joint opinion piece, Atomic 212° media executives Jake Bull (left in picture) and Voy Chen (right in picture) explore workplace productivity, suggesting that a social workplace and positive culture generates creativity and collaboration from a grassroots level upwards.

I smile as he powers down the hall, phone in one hand and laptop in the other. I recognise that look…an expression of nervous energy and sheer determination. It’s pitch day and agency activity is high.

I politely ask: “Not long now, how do you feel?”

I am greeted with a courageous smile and fast-moving-response … “Hi mate, very busy…I’ll catch you soon.”

It appears this seems to be a fairly common interaction between colleagues working amongst the whip-crack speed of agency land. On a daily basis, we have professional interactions with media suppliers, colleagues and press… the diverse nature of a work day is known to all. Forget 9 to 5. Constantly under the pump. Throw in a last minute client request, invoicing, creative issues, and deadlines, and that’s just a regular week in the glorious world of media.

Now our intention is to not merely harp on about the chaotic nature of the industry (we all know what we signed up for), but to instead offer a perspective into the concept of workplace well-being – a phrase that resonates with positive productivity.

With this in mind, the implementation of workplace well-being initiatives have quickly become trendy agency incentives. We all want to go where those glorious workplace perks are and if your agency offers ‘Yoga on the Wharf’, ‘Sushi Fridays’ or ‘Taco Tuesday’… that’s just an added bonus.

But in all seriousness, these examples form the backbone of a creative media business. A social workplace and positive culture generates creativity and collaboration from a grassroots level upwards.

Entry-level executives have a chance to share a beer with C-suite professionals in a relaxed environment where they feel comfortable to explore those pressing questions that filter through the mind, while simultaneously engaging in taco chit chat to take the edge off.

“So…I’ve been meaning to ask: How efficient is programmatic making the traditional TV buying cycle?… and what about this jalapeño sauce.”

This relationship with colleagues also extends to lending a hand in the chaotic office environment. Agencies are known to ring bells with new business wins, however what about ringing the bell to offer fellow colleagues support when under the pump. This simple action, promotes unity and allows agency members to be more resourceful during busy periods.

Having a great workplace environment that encourages a thriving social culture has been known to generate better solutions, innovations and creative ideas. Take Google, for example, the corporation introduced the “20 per cent time” scheme where staff were allocated eight hours a week to drive creativity.

What did this result in? Gmail, Google Earth and Google Talk. These are shining examples of creativity from the collective.

Then there’s the six hour working day which was implemented in Sweden and introduced to increase focus and productivity allowing staff to spend more time with their family and friends.

We live in a new-age world where technology and innovation have re-defined the industry and contemporary workplace.

Keeping these words of productive wisdom in mind, it is also worth exploring the role of relationships in the workplace. Emails, Emails and more emails – How many do you get every day? How many do you delete every day? How many do you respond to every day? The answer to all those question is enough. What we don’t take into consideration when emailing is the time spent to put it together, send it and then await a response back. A phone call on the other hand, builds a relationship and often gets a solution immediately.

Client call care, a fantastic initiative, was introduced to encourage employees to pick up the phone and speak to clients and media owners on a weekly basis. Building relationships is important in this industry, as is knowing and understanding your client’s business. With the ever changing industry and with work evolving so quickly, this initiative allows agency staff to keep up to speed whilst building relationships. Winner!

As our industry experience evolves, so too do our creative ways of improving well-being in the workplace. Whether this is a phone call, a spot of Yoga, or offering to help colleagues during down time, these small gestures have a positive ripple effect. It is important to remember that well-being is described as the state of being comfortable, healthy or happy. If you can build a culture nurturing this philosophy, then you are onto a winner.

Please login with linkedin to comment

Designworks KDPR The Hallway

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]