ASCA Puts The ‘Spotlight’ On Aussie Child Abuse Statistics

ASCA Puts The ‘Spotlight’ On Aussie Child Abuse Statistics
SHARE
THIS



A new ASCA ad targets Oscar nominated movie Spotlight to highlight the issues experienced by adults surviving child abuse.

ASCA is the leading national organisation dedicated to improving the lives of Australian adults who have experienced childhood trauma and abuse.

Childhood trauma affects an estimated 5 million Australian adults and many struggle day to day with their self esteem, relationships as well as their mental and physical health.

Created by Sydney agency Matterhorn, the film highlights the fact that a staggering 1in 4 adults in Australia have experienced childhood trauma and abuse.

You can see the spot here.

Matterhorn co-founder Matt Kemsley said, “It’s such an important issue. ASCA does great work and deserves all the support we can give.

“It’s brilliant that Val Morgan, PlayFilms, facebook and Edge DP all got behind this campaign. Cinema is an incredibly powerful way to reach an engaged audience and given Spotlights’ confronting and moving story, it is the perfect place to reach out and seek peoples understanding and help.”

Dr. Cathy Kezelman AM and president of ASCA added, “Showing the ASCA ad before the pivotal movie, Spotlight provides an excellent opportunity to raise awareness about the broader societal issue of childhood trauma, including in the home, family and neighbourhood.

“We would like to thank Matterhorn and all the other organisations which have shown their support and commitment to helping to break the stigma and taboo around childhood trauma and abuse and provide a pathway to support. Help and support is available from the ASCA professional support line on 1300 657 380,
9am- 5pm Monday-Sunday.”

The film also drives people to a dedicated website, 1in4.com.au which links to your facebook page to really drive home the chilling truth that many of your friends are also likely survivors.

Please login with linkedin to comment

no regrets no regrets policy Planning YouTube

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]