A new ASCA ad targets Oscar nominated movie Spotlight to highlight the issues experienced by adults surviving child abuse.
ASCA is the leading national organisation dedicated to improving the lives of Australian adults who have experienced childhood trauma and abuse.
Childhood trauma affects an estimated 5 million Australian adults and many struggle day to day with their self esteem, relationships as well as their mental and physical health.
Created by Sydney agency Matterhorn, the film highlights the fact that a staggering 1in 4 adults in Australia have experienced childhood trauma and abuse.
You can see the spot here.
Matterhorn co-founder Matt Kemsley said, “It’s such an important issue. ASCA does great work and deserves all the support we can give.
“It’s brilliant that Val Morgan, PlayFilms, facebook and Edge DP all got behind this campaign. Cinema is an incredibly powerful way to reach an engaged audience and given Spotlights’ confronting and moving story, it is the perfect place to reach out and seek peoples understanding and help.”
Dr. Cathy Kezelman AM and president of ASCA added, “Showing the ASCA ad before the pivotal movie, Spotlight provides an excellent opportunity to raise awareness about the broader societal issue of childhood trauma, including in the home, family and neighbourhood.
“We would like to thank Matterhorn and all the other organisations which have shown their support and commitment to helping to break the stigma and taboo around childhood trauma and abuse and provide a pathway to support. Help and support is available from the ASCA professional support line on 1300 657 380,
9am- 5pm Monday-Sunday.”
The film also drives people to a dedicated website, 1in4.com.au which links to your facebook page to really drive home the chilling truth that many of your friends are also likely survivors.
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]
It's your Women In Media picture gallery! The perfect way to have a bludge while pretending to do actual work.
Two of Australia’s favourite broadcasters are returning to radio with Murray Wilton and Murray Olds (aka The Two Murrays) set to deliver five hours of news, sport, entertainment, lifestyle and plenty of frivolity over summer weekends on 2GB and 4BC. Their new show launches this Saturday, October 31, and continues on weekends right through until the […]
The Brag Media, Australia’s number one music and entertainment publisher, has today announced it will exclusively represent Australia and New Zealand audiences for Variety. Variety is the most authoritative and trusted source of entertainment business news, reaching an audience of affluent influencers. For 115 years, influential producers, executives and talent in entertainment have turned to […]
Chello has announced three business wins across its business and four new hires to support recent growth. Joining the agency’s roster is ShopifyPlus APAC along with project work with ShopifyPlus North America, Shef, and Raine & Horne’s national brand. These wins complement the agency’s existing LIV by Mirvac and Qudos Bank accounts. ShopifyPlus APAC Marketing […]
MyDeal.com.au made a splash in the online retail sector last week with its successful IPO on the ASX. This week, however, the brand has made waves on television screens nationwide with the release of its lyrical 2020 Christmas campaign for the all-important December quarter, created in partnership with Cyclone Creative Agency. While COVID-19 has affected […]