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Reading: Arnott’s Launches Find The Golden Tim Tam Via Arc & The Neighbourhood
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B&T > Campaigns > Arnott’s Launches Find The Golden Tim Tam Via Arc & The Neighbourhood
Campaigns

Arnott’s Launches Find The Golden Tim Tam Via Arc & The Neighbourhood

Staff Writers
Published on: 16th May 2023 at 9:24 AM
Staff Writers
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Arnott’s Tim Tam has launched a shopper marketing campaign using augmented reality (AR), giving consumers the chance to find the ‘Golden Tim Tam’ and win $5000.

The promotion lets consumers scan the QR code on their Tim Tam pack to open a 3D packet of biscuits via their smartphone and discover if they have the ‘Golden Tim Tam’.

Supported via on-pack and key shopper touch points, the campaign has been created by shopper marketing agency, Arc, as part of The Neighbourhood – the connected platform of Publicis Groupe agencies that works with The Arnott’s Group.

Rebecca Chan, marketing manager for Tim Tam said: “The ‘Golden Tim Tam’ has become an exciting part of the Tim Tam retail calendar that our customers are eager to take part in. This year, we’re looking forward to inviting participants to do so in a new and innovative way.”

Corinne Heffernan, general manager of Arc said: “Whilst there is no substitute for enjoying a real Tim Tam, using AR is a great way to bring the shopper experience to life and makes the discovery of the ‘Golden Tim Tam’ more exciting than ever before.”

Exclusive to Coles, consumers have the chance to discover a ‘Golden Tim Tam’ each week as well as win an $100 Coles gift voucher every hour until June 20.

 

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TAGGED: Arc, The Neighbourhood, tim tam
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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