Arnott’s & Hyundai Join The List Of Seven’s My Kitchen Rules 2020 Partners

Arnott’s & Hyundai Join The List Of Seven’s My Kitchen Rules 2020 Partners
SHARE
THIS



Seven has announced the partners joining MKR: The Rivals, with new and returning partners across multiple sectors.

Returning to My Kitchen Rules in 2020 are Coles, A2 Milk, DeLonghi Group, KFC and Yellowtail, while new partners include Arnott’s and Hyundai.

All partners will feature throughout MKR: The Rivals, which is a refreshed and reinvigorated format for My Kitchen Rules. For the first time, it’s Champions vs Challengers, as two houses, one of fans mentored by Colin Fassnidge, and one of favourites mentored by Manu Feildel, battle to prove their cooking superiority, with Pete Evans serving as the impartial judge.

MKR: The Rivals builds on the success of My Kitchen Rules, which in 2019 averaged 1.4 million viewers nationally each night and was one of the country’s top 5 most watched CFTA BVOD hits, cementing its place as Australia’s most watched and loved cooking show.

Commenting on the partnership line-up for MKR: The Rivals, Natalie Harvey, SWM Network Sales Director, said: “We’re thrilled with the partners joining MKR: The Rivals. With MKR: The Rivals, we’re offering new and exciting opportunities for our partners to reach their target audiences across multiple platforms, allowing brands to follow the viewers wherever and whenever they consume MKR.

“In 2020 we’ve applied key learnings from previous seasons to use the scale of broadcast and leverage the complementary dynamics of digital and enhanced targeting using Seven’s data, social and digital capabilities. Seven is all about offering effective solutions that generates real business results and MKR is the original and still one of the very best to deliver on that promise for advertising partners. Brand safe and highly effective.”

Coles returns as a key partner of My Kitchen Rules for MKR: The Rivals, building off the success they have seen in past seasons with unique integration that has helped them reach their customers and deliver results in store.

Lisa Ronson, CMO at Coles said: “At Coles we’re committed to sustainably feeding all Australians to help them lead healthier and happier lives. We love that the show inspires our customers all over Australia to enjoy delicious fresh produce grown by incredible Aussie farmers and encourages them to use, cook and entertain with these fresh ingredients in their homes.”

Hyundai joins MKR: The Rivals as a new partner, looking to reach their key audiences through the integration opportunities.

Bill Thomas, Director of Marketing at Hyundai said: “Our MKR partnership continues Hyundai’s strong relationship with the Seven Network into 2020, following a successful Sunrise seven-car giveaway promotion in the fourth quarter of last year.

“MKR is a tent pole program which is taking on a refreshed look and a great new ‘rivals’ theme – we are confident it will help give Seven a fast start to the ratings year.

“The family-friendly nature of MKR aligns well with the Hyundai brand, and plays to the strengths of our key SUVs, the multi-award winning Santa Fe large SUV, and the capable midsize Tucson.

“The popularity of MKR with young families and couples is a great fit for SUV practicality – it’s a fun and brand-safe environment that always creates conversation and audience at scale.”

MKR: The Rivals premieres on Channel 7 and 7plus this Sunday at 7.00pm.

 

 

 

Please login with linkedin to comment

mkr Seven

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Heckler Appoints Charu Menon To Partner
  • Advertising
  • Media

Heckler Appoints Charu Menon To Partner

Heckler has announced the promotion of Charu Menon to Partner, Singapore, making her the first female member of the Board.

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]