The Australian Recording Industry Association (ARIA) has announced a new award category to recognise and celebrate the best use of Australian music in the creative and advertising industry, debuting at the 2023 ARIA Awards.
The new award coincides with the announcement of Our Soundtrack Our Ads, in partnership with Our Soundtrack Our Stories and M&C Saatchi Sport & Entertainment. The new initiative is an extension of the existing Our Soundtrack Our Stories, launched in 2021 to promote the use of Australian music across the local business and media landscape.
Our Soundtrack Our Ads calls on the Australian creative and advertising industry to pledge their support of homegrown music by elevating its work with local voices, sounds and stories; encouraging creatives to invest music budgets in to homegrown artists and, in doing so, gain eligibility for the award.
The news arrives one year after songwriter, recording artist and advocate Jack River – real name Holly Rankin – posted a viral call-to-arms for local media and business to get behind homegrown music that evolved into an open invitation from the music community to discover, champion, share and consume more local music in both a commercial and mainstream landscape.
Jack River said: “Our Soundtrack Our Ads is an exciting opportunity for brands, creatives and the music industry to unite with a common goal of championing local music and local storytelling.
“We have such amazing talent here in our backyard, so getting to hear new and upcoming voices across more commercials, social media campaigns and creative content is exciting for the next generation of artists, brands and music lovers alike.”
ARIA CEO, Annabelle Herd, said: “Advertising has such an important role in impacting change across society. It creates ideas and tells stories that leave an important mark on culture. Music is no different. I’m thrilled to celebrate talent and creativity across the two industries with this first-of-its-kind award in 2023.
“With the support and influence of Australia’s advertising industry, we can continue to create opportunities for Australian music to be heard in all its forms, by all who create it. Australia already has many internationally-acclaimed artists who have featured in successful campaigns across the world; it’s time to recognise that on our own shores and soundtrack Australian lives with Australian music.”
Saynaree Oudomvilay, PR & communications senior account director at M&C Saatchi Sport & Entertainment, said: “In our line of work, we get the privilege to work on some of the country’s biggest and most loved brands, and we all work so hard at what we do to produce world–class advertisements, content and campaigns that entertain and influence Australians.
“Our work can play a role in discovering and partnering with artists and music that become the backing tracks to iconic moments in Australia’s culture, and can be heard and recognised in almost every Aussie household. It only makes sense that we give our homegrown talent the opportunity to feature in our work, and get the recognition they deserve.
“We formed Our Soundtrack Our Ads to give the industry an opportunity to commit to investing its stock music budgets to champion up and coming artists, and show our support for the future of the Australian musicians and artists,” she said.
Please login with linkedin to commentaria awards
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]