Andras Vigh Appointed Global CEO Of ZenithOptimedia’s Blue 449

Andras Vigh Appointed Global CEO Of ZenithOptimedia’s Blue 449

Andras Vigh has been appointed Global CEO of Blue 449, the Open Source media communications network launched by ZenithOptimedia Group. Vigh will take charge of the rollout and strategic development of the Blue 449 network.

A member of ZenithOptimedia’s global executive, Vigh joins Blue 449 from his leadership role in Asia, where he was chairman, Greater China for VivaKi and ZenithOptimedia. Based in London from the end of the year, Vigh will work closely with James Shoreland, global managing director, Blue 449, and Sebastien Danet, Chairman of the supervisory board of Blue 449, and will create a global leadership team for the new network.

Vigh has worked for ZenithOptimedia and Publicis Groupe for the past 21 years. Prior to his role as Chairman, Greater China, Andras was global managing director of ZenithOptimedia’s performance marketing network Performics, and led the global rollout of the brand. Before leading Performics, Vigh was CEO, Central and Eastern Europe, Middle East and Nordics at ZenithOptimedia. Vigh has also been CEO of ZenithOptimedia in both Hong Kong and his native country of Hungary.

Blue 449 launched in March of this year, which saw the rebranding of Walker Media to Blue 449 UK and the opening of the French office. Since then, Blue 449 has opened offices in Italy, Germany and Australia, and will have a total of 17 city hubs by the end of this year. The new network operates collaboratively with the other ZenithOptimedia brands – Zenith, Optimedia, Performics, Newcast, Moxie and Ninah – and also benefits from access to the extensive range of services within VivaKi and Publicis Groupe. Blue 449’s operating framework for clients is called Open Source, with collaborative, open-source behaviours informing the network’s relationships with media and technology partners, and influencing its approach to planning and the digital economy.

Steve King, CEO, Worldwide, ZenithOptimedia, said: “Andras has considerable experience in both agency leadership and in rolling out a global network. As a highly respected innovator and strategist, he is ideally placed to take the helm of Blue 449 and to develop its Open Source approach to communications.”

Sebastien Danet, chairman of the supervisory board of Blue 449, said: “We’ve spent the past 18 months working on the positioning, brand identity and client proposition of Blue 449, and we are now very excited to have Andras on board as CEO. The network is growing rapidly and will go from strength to strength under the strong leadership of such an experienced leader.”

Vigh, Global CEO, Blue 449, said: “Blue 449 is one of the most exciting launches in the media and advertising industry for many years. The opportunity to create a new way of working, innovating with partners and developing Open Source solutions for clients is very motivating. We are moving fast to launch the brand around the world, and I am hugely excited at the prospect of driving business growth for Blue 449.”


Please login with linkedin to comment

flight club Melbourne Racing Club mobile phone checker

Latest News

Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]


by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]