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Reading: An Elf, The Easter Bunny, The Tooth Fairy & A Pancake Get In A Blazing Row In Bonkers Christmas Spot
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B&T > Campaigns > An Elf, The Easter Bunny, The Tooth Fairy & A Pancake Get In A Blazing Row In Bonkers Christmas Spot
Campaigns

An Elf, The Easter Bunny, The Tooth Fairy & A Pancake Get In A Blazing Row In Bonkers Christmas Spot

Staff Writers
Published on: 16th December 2020 at 10:04 AM
Staff Writers
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Let’s face it, 2020’s been utterly crap and mercifully UK broadcaster Channel 4 has decided the best course of action is to have a laugh.

In a new spot titled “Merry different” we see a cast of fictional characters including a Christmas elf, the Easter Bunny, Saint Patrick’s Day leprechaun, the Tooth Fairy, a Valentine’s Day Cupid and a Halloween Ghost all end up in a blazing row.

However, it’s up to the Pancake Day Pancake to deliver the message that “we may all look a little different…and we may all stand for different things…but, like us, different can be good”.

The fun spot was done by Channel 4’s in-house creative team, 4Creative, and directed by Droga5 London ECD, David Kolbusz.

Check out the madness below:

Commenting on the work, Channel 4’s chief marketing officer Zaid Al-Qassab said: “Channel 4 is here to ensure alternative voices are heard, which reflect an inclusive modern Britain.

“We think our family of holiday mascots is a fitting reflection of the diversity of many British families doing their best in difficult circumstances this Christmas season,” Al-Qassab said.

 

 

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TAGGED: Channel 4, Christmas ad campaigns
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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