Let’s face it, 2020’s been utterly crap and mercifully UK broadcaster Channel 4 has decided the best course of action is to have a laugh.
In a new spot titled “Merry different” we see a cast of fictional characters including a Christmas elf, the Easter Bunny, Saint Patrick’s Day leprechaun, the Tooth Fairy, a Valentine’s Day Cupid and a Halloween Ghost all end up in a blazing row.
However, it’s up to the Pancake Day Pancake to deliver the message that “we may all look a little different…and we may all stand for different things…but, like us, different can be good”.
The fun spot was done by Channel 4’s in-house creative team, 4Creative, and directed by Droga5 London ECD, David Kolbusz.
Check out the madness below:
Commenting on the work, Channel 4’s chief marketing officer Zaid Al-Qassab said: “Channel 4 is here to ensure alternative voices are heard, which reflect an inclusive modern Britain.
“We think our family of holiday mascots is a fitting reflection of the diversity of many British families doing their best in difficult circumstances this Christmas season,” Al-Qassab said.
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