Singtel subsidiary Amobee has completed its acquisition of assets from TV and video advertising company Videology, after claiming them in an auction last month.

The addition of Videology combines TV, social and digital in a single platform, further differentiating Amobee from other demand-side platforms on the market.

Samba Natarajan, CEO of Singtel’s Group Digital Life, said: “The successful acquisition of Videology’s assets accelerates the build out of our digital marketing business and expansion of its footprint across Asia Pacific.

“This creates further differentiation for Amobee’s digital marketing platform and enhances Amobee’s competitiveness in the rapidly converging market of TV and digital video advertising.”

In conjunction with the acquisition, Videology founde, chairman and CEO Scott Ferber joins Amobee as chief innovation officer.

Domenic Venuto, who was most recently general manager of IBM Watson’s consumer division and Watson Advertising, has been appointed as Amobee’s chief operating officer.

In addition, Erica Golden, previously head of global talent development at Apple, has been named chief people officer at Amobee.

Kim Perell, CEO of Amobee, said: “Amobee’s successful acquisition of Videology’s assets gives our clients a next generation approach to reach and engage customers on a global scale across multiple devices and screens.

“Scott Ferber, Domenic Venuto and Erica Golden are exceptional industry leaders and visionaries in the fields of connected TV, artificial intelligence, machine learning and talent development.

“All three will play an instrumental role in driving Amobee’s next wave of growth and innovation.”