Amnesty International is behind a witty and powerful new Irish campaign that is bringing attention to the country’s antiquated abortion laws.
Titled “25 annoying things about being pregnant” the ad starts harmless and playful enough as mothers talk about the embarrassing side to their pregnancies, such as complete strangers touching their stomach and having cankles.
However, the spot turns serious half way though when the real message is revealed, and that’s the repeal of Ireland’s Eighth Amendment that bans termination in all cases unless the mother’s life is in danger. The bill is due to be debated by the Irish Parliament in early 2018.
Check out the ad below:
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In this guest post, Cam Blackley, chief creative officer and Emily Taylor, chief strategy officer at M&C Saatchi Group AUNZ offer up their industry predictions for 2022. And they’re as crazy as the year we just had… Making predictions off the back of 2021 feels a little stupid. Because 2021 was crazy as 2020 was […]
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