American Express has doubled the scope of its Idea Exchange initiative for small business owners, with a wider program of activities and a $30,000 grant on offer.
Developed in partnership with CX Lavender, the American Express Idea Exchange aims to counter the isolation many business owners face by bringing them together as part of a supportive community to share their collective wisdom, experiences and ideas with one another.
Idea Exchange recognises that the day-to-day pressures of running a business often prevent business owners from taking time out from being ‘in’ their business to connect with other business owners – the people who best understand the challenges they face.
Following last year’s seminars and workshops in Sydney, Melbourne and Brisbane (with more than 800 attendees), a greater range of speakers will participate this year to offer practical advice on how to tackle the day-to-day challenges and bigger issues of business ownership – including entrepreneur and Shark Tank star Andrew Banks, Thankyou creator Daniel Flynn and Adore Beauty founder Kate Morris.
In addition, this year’s wider program of activities includes mentoring, full-day workshops (expanded from two-hour lunch workshops in 2018) and a 10-part podcast series hosted by Tim Reid of the Small Business Big Marketing Show.
For the first time this year, 20 business owners will have a chance to win a 12-month Rare Birds Mentoring Program (valued at $1,500 each), while one lucky winner (out of the 20 winners) also gets the opportunity to receive one-on-one mentoring from Andrew Banks and a business grant of $30,000.
AMEX global commercial services for Japan & Asia Pacific VP marketing Peter Likoudis said: “The Idea Exchange is about American Express contributing to the SME business community and backing our business customers in their efforts to grow and achieve their goals.
“I’m proud that we can play a role in facilitating that human connection and sense of community among business owners – something that is invaluable to a group of hardworking people that contribute so much to our economy and society.”
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]