Videri Chocolate Factory is celebrating its fifth birthday with edible chocolate posters displayed in the chocolate factory, at local restaurants, breweries and other foot traffic in the Raleigh, a city in North Carolina.
The one kg chocolate posters were handcrafted by Videri co-CEO and chocolate maker Sam Ratto, using 70 per cent dark craft chocolate. Each poster has one of three headlines, including “If only we could say ‘Thank you’ in chocolate. Wait. We can.”; “In celebration of our 5th anniversary, enjoy this tasteful poster.” and “Dear Raleigh, thanks for 5 amazing years. Now eat this thing before it melts.”
Behind-the-scenes clip:
Posters:
Social:
My kind of company! @viderichocolate has edible advertising posters!https://t.co/dOhaa7bCAD
— B.L. Ochman (@whatsnext) January 16, 2017
CHOCOLATE | We were at @viderichocolate for its anniversary today. We want that chocolate poster! YUM! https://t.co/RrKMZA0ciX pic.twitter.com/UrnSi1WrGr
— Triangle Around Town (@TriangleAT) January 15, 2017
@ponysaurusbrew: ‘Happy 5th Birthday, @viderichocolate, your poster was delicio… pic.twitter.com/lyC2bhN1Kg, see more https://t.co/W87nzsy03D
— Chocolate News (@TT_Chocolate) January 15, 2017
Today @viderichocolate is celebrating its 5th year anniversary at their shop in Raleigh. Yes, this is a real chocolate poster. ? pic.twitter.com/4DK753spxb
— David Grzybowski (@DavidGrzyTV) January 15, 2017
This is so nice! @viderichocolate 5th Anniversary tomorrow. pic.twitter.com/o3bycQ8iE2
— Forbes Economica (@forbeseconomica) January 14, 2017
Eating the @viderichocolate chocolate poster today- come try it! Also: super secret release of our Tripel today, ask & you shall receive! pic.twitter.com/WnrMlutMhf
— Ponysaurus Brewing (@ponysaurusbrew) January 13, 2017
there’s a @viderichocolate party at @ponysaurusbrew today and kelsey’s eating the chocolat… https://t.co/l5LOUBDOzm pic.twitter.com/RAf3uw1nYB
— Melvin Peña (@kittenry) January 13, 2017
Wanna see how we made the edible chocolate posters for @viderichocolate Factory? Come to the celebration on Sunday to actually eat one.
— David Baldwin (@davidlbaldwin) January 13, 2017
CREDITS
Client – Videri
Starr Sink Ratto – Co-CEO, Chocolate Maker
Sam Ratto – Co-CEO, Chocolate Maker
Chris Heavener – Co-founder, General Manager
Agency – Baldwin&
Jen Matthews – Creative Director
Christopher Stollmeyer – Art Director
Britton Upchurch – Copywriter
Chad Temples – Creative Director, Copywriter
David Baldwin – Chief Creative Officer
Bob Ranew – Chief Creative Officer
Jerry Bodrie – Director Account Management
Lindsay Barnes – Senior Project Manager