Amazon Go’s Checkout-Free Store Suffers Opening Day Backlash

Amazon Go’s Checkout-Free Store Suffers Opening Day Backlash
SHARE
THIS



As reported on B&T yesterday, Amazon launched its first Amazon Go store in Seattle yesterday heralding what many are calling a revolution in bricks and mortar retailing.

However, its debut wasn’t without a few hiccups with snaking queues, reported attempts to evade the in-store technology and even threats of an Amazon boycott.

The convenience store, which sells a limited range of Amazon-branded drinks, snacks and ready-made meals, allows Amazon app users to simply walk into the store, take what they want and have the whole lot charged to their credit card without any need to go via a checkout.

However, at yesterday’s debut there were reports of people entering the store without the necessary app on their phone (there’s turnstiles to prevent this), while other reports said customers were seen running from the store in an attempt to evade the cameras and the technology that debits your Visa card.

5a664a4ba244446b008b514b5a664dd500d0ef3d018b4865-1200

The company also promised its Go store would make the shopping experience queue-free, however, social media posts from yesterday’s first day showed lines of people snaking around the corner to get in. Although, to be fair, there was a lot of novelty around the stores’ opening and there are also fire restrictions regarding the number of people allowed in at any one time.

Meanwhile, anger is brewing at the tech retail behemoth for replacing humans with machines. Retail is the second biggest employer of Americans and many see Amazon’s move as the beginning of the end for low-skilled workers already struggling on the minimum wage.

People have taken to social media to register their unhappiness with the brave new human-free world:

Screen Shot 2018-01-23 at 10.34.15 am

Amazon argue its Go stores will still employ people to re-stock shelves, while it will be prohibited from selling alcohol via its cashier-free system.

While it’s a double-edged sword for retail workers – the more they push for a wage rise the more likely they are to be replaced by a machine.

While others argue it’s merely symptomatic of the times as low-skilled and low-paid jobs are increasingly replaced by automation and tech.

As yet, there are no plans to bring Amazon Go to Australia, however, some experts predict that the likes of Coles and Woolies could adopt the technologies over the coming decade.

Please login with linkedin to comment

Amazon Go Shopper Marketing

Latest News

Women in Media’s Doris Li: “Listen To Your Heart And Go For It, Then Settle For Extraordinary”
  • Media

Women in Media’s Doris Li: “Listen To Your Heart And Go For It, Then Settle For Extraordinary”

How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]

by B&T Magazine

B&T Magazine
Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media
  • Advertising
  • Media

Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media

The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]

by B&T Magazine

B&T Magazine
I’m Not Loving ‘Karens’, For What They Highlight About Our Society
  • Opinion

I’m Not Loving ‘Karens’, For What They Highlight About Our Society

In this guest post, the CEO of PR/comms agency Extollo, Katy Denis, examines the social phenomenon of our time – the entitled ‘Karens’ amongst us & why they can be such a danger… Until last week, I had no idea who or what a “Karen” is. Thanks to (and I use that term very lightly, […]

Opinion

by B&T Magazine

B&T Magazine
The Mint Partners Wins Pernod Ricard, Cemoy & Little National
  • Advertising

The Mint Partners Wins Pernod Ricard, Cemoy & Little National

Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]

opr Adds DocuSign To Client Roster
  • Media

opr Adds DocuSign To Client Roster

Sure, it might not be a Coke or a Qantas, but opr think this win significant enough to send well-meaning press release.

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham
  • Media

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham

A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]

Would TikTok Be Missed?
  • Opinion

Would TikTok Be Missed?

Columnist poses the question - would TikTok be missed? B&T says not as much as vanilla Paddle-Pops or Best Of Red Faces.

Opinion

by B&T Magazine

B&T Magazine
Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series
  • Media

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]