Creative communications agency Alt/Shift has bolstered its offering with the launch of a content creation arm.
Led Alt/Shift’s content and social media director, Steph Grapsas, the new content division offers a full-service offering ranging from strategy and ideation, to content production, distribution via earned or paid channels, and support for clients’ internal content teams.
The new division is in response to content creation’s growing role within the agency’s campaigns.
Alt/Shift managing director Elly Hewitt (pictured above) said: “Increasingly, we’re seeing the value of high-quality, strategic content across our client campaigns, whether it’s part of an integrated campaign or ongoing content engine work.
“Engaging and inspiring content plays a huge role in both earned and owned media, and while we’ve been producing content for almost all of our campaign work for some time, we’ve decided to make it an increased focus for the agency with a dedicated team.”
Commenting on her new role, Grapsas said: “I’m really looking forward to getting stuck into more content-led work within a team that thinks beyond the traditional realms of PR, and is genuinely excited about how people experience and connect with brands.”
“Great content is a real game-changer for brands, and working within the Alt/Shift model – offering creative, strategy, planning, public relations, experiential, influencer marketing and sponsorship – means we can deliver more holistic and effective campaigns.”
The agency has also announced its expansion into the Sydney market to service both local and national clients, and is in the process of recruiting staff to accommodate this move.
“We’re inspired by the increased opportunities to work with Sydney-based brands, and to bring our out-of-the-box approach to a new market,” Hewitt said.
Picture this. A freshly baked, deliciously gooey and irresistible 8-in-1 giant vanilla cookie, served warm. Now imagine a delectable drizzle of hazelnut spread, NUTELLA on top. No further imagination is needed as Pizza Hut has launched its brand-new Loaded Cookie with NUTELLA this Thursday, 22nd February, set to become an Aussie favourite in their 270 […]
Social Soup has announced the appointment of Jess Hope to the newly created role of head of growth and Innovation, effective immediately. Lead image: L-R – Sharyn Smith and Jess Hope With over 15 years of social, creative and content marketing experience, Jess has spent her career immersed in entertainment, music, publishing and advertising. Having […]
The Canberra Raiders just snuck into the top eight last year, appearing in the finals for the first time since 2014. But while the Raider’s relationship with finals footy is rocky at best, their sponsorship is anything but. Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in […]
Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]
The Western Bulldogs remained in contention to take the top prize right through the 2023 season despite inconsistent results but ultimately missed out on the finals series for the first time since 2018. Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in the lead-up to the […]
Guardian Australia has recruited a new partnerships manager, Charlotte Byrne, following a push for strategic content collaborations with major advertisers. Byrnes will join Guardian Australia as partnerships manager from Schwartz Media team, where she was previously responsible for leading and developing the sales team across direct, agency and media partnerships. Guardian Australia is a free […]
Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]
Carat Perth client partner Michelle Testa (pictured) has been named as the new chair of the Oasis Committee with a remit to deliver continued financial support to The Salvation Army on behalf of the WA Advertising and Communications industry. Testa, who takes on the chair has been a member of the Oasis Committee for several […]
In this guest post, Sarah Tilleke, Adobe ANZ Solutions Consultant (pictured below), says now’s a great time to take control of your marketing processes thanks to the rise of generative AI. Small business owners would agree that while a standout marketing campaign is essential if you want to grow your business, far too often the […]
Canto has announced that it has chosen Sydney to establish its APAC hub, to service its growing client base and to scale up growth in the ANZ market. The growing software business already works with 3,000 customers globally and notable Australian companies – such as Ramsay Pharmacy, Journey Beyond, Charles Darwin University and Cotton On […]