Kin Community Australia, a leading lifestyle content brand and creator community, has today announced the addition of two influential Australian creators to its growing roster: high profile Sydney-based YouTuber Tina Yong (main photo) and Lola Berry (pictured below) have partnered with Kin for channel representation and brand integrations.
“We are thrilled to welcome Tina and Lola to the Kin family,” said Liz Ferguson, managing director of Kin Community in Australia and New Zealand.
“They are both incredibly talented and add undeniable value and creative energy to our creator community. Welcoming Tina and Lola to Kin reflects our ongoing commitment to partnering with creators who truly inspire their audiences with their engaging personalities and deep knowledge and passion for their subjects.”
Kin Community Australia launched in September 2016 as a partnership between Kin Community and Allure Media. Kin Community uses short-form video, delivered predominantly via social media channels such as YouTube and Facebook, to inspire and inform young women with lifestyle content including food, home and self- improvement categories. The Kin Australia team works with leading brands and creators across the country to create original content targeted at millennial women on their journey to define home.
Tina Yong is a full-time social media creator known for her beauty and lifestyle videos and social content. Her YouTube channel is one of the fastest growing in Australia with more than 1.8 million subscribers.
Yong said: “My audience is truly global so it made sense for me to partner with a company with a global presence. Kin’s reputation for always being ahead of the trend in sponsored and branded content was a big draw.”
Kin will be working with Yong on both Australian and global opportunities.
Lola Berry is a successful author of eight nutrition / health related books and is well known to Aussie audiences for her fitness and health expertise. Lola is regularly asked to share her passion about wellness for TV broadcasts and events. Her recently developed enthusiasm for vlogging and connecting with her online audience, directly through social media, led to early discussions with Kin Community.
Berry said: “The warm and personal approach of the team in sharing their skill and knowledge in social video, makes me excited to be partnering with Kin so as to grow my audience and learn from the best”.
The newcomers join a diverse roster of Australian lifestyle talent at Kin including Ann Reardon of How to Cook That and Andy and Sonia from popular channel AndymetSonia alongside native YouTube food creators such as Carina Stewart and financial expert Canna Campbell AKA Sugar Mamma.