Allure Media has announced Aaron Macarthur as its national sales director.

This appointment follows a long list of senior hires for the publisher in the sales and partnerships division – a pillar of the business that Macarthur will now head up.

“It’s fantastic to be joining Allure Media at such an exciting time for the business,” Macarthur said. “It’s a new senior team and incredible portfolio of brands. Allure Media is perfectly positioned to help agencies and clients connect with our audience’s passion points through insightful data and content that resonates in premium brands.”

Macarthur has 11 years’ experience in the media industry joining the team at Allure Media following two years as group sales director at News Corp Australia. Previously Macarthur has also worked with Southern Cross Austereo where he was Sydney Commercial Director.

Sarah Wyse, chief revenue officer said that Macarthur’s appointment marks the start of things to come at Allure Media: “With experienced teams in both Sydney and Melbourne, Allure Media continues to become Australia’s next generation media company. We are thrilled to have Aaron leading our sales organisation, his experience and knowledge in the content and digital space will continue to drive the best outcomes and service to our partners.”