Allure Media has announced Aaron Macarthur as its national sales director.
This appointment follows a long list of senior hires for the publisher in the sales and partnerships division – a pillar of the business that Macarthur will now head up.
“It’s fantastic to be joining Allure Media at such an exciting time for the business,” Macarthur said. “It’s a new senior team and incredible portfolio of brands. Allure Media is perfectly positioned to help agencies and clients connect with our audience’s passion points through insightful data and content that resonates in premium brands.”
Macarthur has 11 years’ experience in the media industry joining the team at Allure Media following two years as group sales director at News Corp Australia. Previously Macarthur has also worked with Southern Cross Austereo where he was Sydney Commercial Director.
Sarah Wyse, chief revenue officer said that Macarthur’s appointment marks the start of things to come at Allure Media: “With experienced teams in both Sydney and Melbourne, Allure Media continues to become Australia’s next generation media company. We are thrilled to have Aaron leading our sales organisation, his experience and knowledge in the content and digital space will continue to drive the best outcomes and service to our partners.”
Jason Scott, CEO of Allure Media said: “Our strategy has put our business in a great position to capitalise on unique opportunities to deliver value to our clients and our business, and the commercial team has never been in better shape to execute given the concerted effort on our recent hires.”
As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]
Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]
Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]