ALDI continues its domination with news it’s once again been named the world’s simplest brand, topping Google and Netflix, according to the Siegel+Gale Global Brand Simplicity Index.
ALDI is no stranger to peering below from its simplicity pedestal, having secured the top spot the previous year as well. The top three spots, ALDI, Google and Lidl, remain unchanged.
The 2015 Simplicity Index looks at which brands are easy to understand, transparent and honest, make customers feel valued, innovative and fresh, and useful. Speaking to a hoard of customers, the index pulls together a list of brands in various regions, and the world, to decipher the top dogs.
The index puts ALDI’s success down to its “uncomplicated offers, low process, high-quality products and great customer service”, as well as its transparent price comparisons.
Netflix and McDonald’s swapped places this time around, with Netflix now in fourth and Macca’s down to fifth.
The top ten simplest brands across the world, according to the index, are:
- Aldi
- Lidl
- Netflix
- McDonald’s
- Burger King
- IKEA
- YouTube
- eBay
- KFC
The bottom ten global brands – of which the list goes up to 87 – are:
78. LinkedIn
79. Topshop
80. HSBC
81. Hertz
82. Citibank
83. Avis
84. Peugeot
85. Ryanair
86. Bupa
87. AXA
Read the report here.
