ALDI continues its domination with news it’s once again been named the world’s simplest brand, topping Google and Netflix, according to the Siegel+Gale Global Brand Simplicity Index.
ALDI is no stranger to peering below from its simplicity pedestal, having secured the top spot the previous year as well. The top three spots, ALDI, Google and Lidl, remain unchanged.
The 2015 Simplicity Index looks at which brands are easy to understand, transparent and honest, make customers feel valued, innovative and fresh, and useful. Speaking to a hoard of customers, the index pulls together a list of brands in various regions, and the world, to decipher the top dogs.
The index puts ALDI’s success down to its “uncomplicated offers, low process, high-quality products and great customer service”, as well as its transparent price comparisons.
Netflix and McDonald’s swapped places this time around, with Netflix now in fourth and Macca’s down to fifth.
The top ten simplest brands across the world, according to the index, are:
- Burger King
The bottom ten global brands – of which the list goes up to 87 – are:
Read the report here.
If you’ve been watching the Olympics these past few days, chances are you’ve probably come across the talent that is US gymnast Simone Biles. Biles has encapsulated viewers with her athletic jumps, flips and all-around gymnastic genius. As a result, Biles has also dominated social media feeds, with fans pouring out their admiration for the […]
A study conducted by the University of Queensland has claimed that the social media app TikTok needs to create regulations around vaping. Researchers at the University of Queensland analysed and evaluated the content of over 800, of TikToks most viewed vaping videos. Collectively the TikToks amassed over one billion views. The study found that 63 […]
ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]
Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]
In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]
Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]
Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]