Alchemy One Bags Dentsu’s Nicola Watkins As New Strategy Director

Alchemy One Bags Dentsu’s Nicola Watkins As New Strategy Director
B&T Magazine
By B&T Magazine



Independent media agency Alchemy One today announced the appointment of Nicola Watkins as Strategy Director.

Watkins has more than eight years’ experience in the media industry and has joined the Alchemy One team from dentsu where she played an instrumental role in the national strategy team, leading and collaborating across clients including Mastercard, Great Southern Bank, Galderma, Upfield, NOVA Entertainment and Aveo.

In her time at dentsu, Watkins’ worked with local leading brands and across key global accounts, including being part of the global pitch for The Coca-Cola Company as the agency’s ASEAN & South Pacific Strategy Lead.

Prior to dentsu, Watkins has experience in both multinational agencies and on the publisher side in Brisbane and Sydney, including Carat, dentsuX and Are Media.

Alchemy One managing director, Joel Trethowan, said: “We are thrilled to have Nicola join us at Alchemy One. She is an incredible talent who is a true visionary and will be instrumental in our continued growth. Her passion for the industry and her drive to deliver market-leading solutions for our clients is second to none. Nicola is the perfect addition to the Alchemy One team, exemplifying Alchemy One’s positioning of ‘Radical transformation. Unrivalled impact’.”

Watkins was intentional about moving to an independent agency, and excited to work across clients who do good for people, the planet and the economy – the ultimate alignment of intrinsic and career values. She brings her experience to help drive Alchemy One’s process and product offering that ultimately unlocks growth for clients.

“I am thrilled to be working with a team who are so passionate not only about pushing the envelope on effective media solutions but have genuine pride in the value that our clients provide to consumers on a daily basis. There is no doubt I’m excited to be part of our clients’ and our own growth story as we continue this year’s momentum into the end of 2022 and beyond,” Watkins said.

Alchemy One’s clients include Bank Australia, Square, Westfund Health Insurance, Vialto Partners, Independent Living Assessment, QuiteLike, Australian Conservation Foundation and Biennale of Sydney.

Watkins’ appointment is effective immediately.




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