Agoda Launches “Less Hassle, More Travel” Brand Campaign Via BMF Australia

Agoda Launches “Less Hassle, More Travel” Brand Campaign Via BMF Australia
B&T Magazine
By B&T Magazine



Agoda has launched its first multi-market TVC, out-of-home, digital and cross-channel advertising campaign leveraging its brand characters called “Agojis”.

The campaign, built on the brand platform “Less Hassle, More Travel,” kicks off in four markets: Australia, South Korea, Saudi Arabia, and Vietnam, with the first phase running from November 2019 to March 2020.

TV commercials with accompanying OOH executions and digital assets were developed for each market’s launch, telling a cohesive story across all touchpoints.

The campaign was developed by BMF Australia with support from Digitas Singapore. Media strategy and buying was driven by partners Mediacom Australia.

This campaign is the first following Agoda’s September brand revamp across the Agoda website, app, social media, and various customer touchpoints. The campaign, which focuses on hassle-free cancellation, best prices, and Agoda Homes properties, reflects Agoda’s goal of providing the easiest booking journey possible to enable its customers to travel more. 

The TVCs launch in two formats, 30 seconds and 15 seconds, and run throughout the campaign. In addition, Agoda has procured high-impact OOH locations across key cities, including the largest digital billboard on airport land anywhere in the world, located at Sydney’s airport.

“The Agojis are the stars of our campaign. We’ve taken a very different creative approach to promote the Agoda travel platform, focusing on the relatable quality of the Agojis and the funny travel situations they encounter, to help our brand stand out in this crowded accommodation and flight space. Consumers will experience the campaign across a range of touchpoints from their TV’s to social media, our website, and even post-booking communications,” said Michael Kost, global director of brand, Agoda.




Please login with linkedin to comment

Agoda

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]