Award-winning independent PR Agency, Agent99, has hooked new clients in online seafood delivery service, FishMe!, as well as a productivity specialist and author, Donna McGeorge (main photo).
Since launching earlier this year, Sydney’s FishMe! has cut out the middleman and bricks-and-mortar overheads to ensure customers get great quality at competitive prices.
The business was founded by husband-and-wife duo Winston and Janice Tu, who were encouraged by their collective love of seafood.
“When COVID lockdowns caused restaurants to close and you could only eat at home, our hobby became this passion project,” said Winston.
“My wife Janice and I turned our combined love of eating fresh seafood and the desire for a service to fulfil Sydney-siders’ needs when it came to fresh seafood delivered to our door – it is safe to say we are seafood fanatics!
“And when it came to promoting our new-to-market brand, we could not look past Agent99 who have been managing a strong PR campaign for our core business, boutique e-commerce furniture store, Luxo Living.
“We knew we would be in great hands to launch FishMe! to build awareness, traffic and a positive digital footprint.”
The campaign will encompass PR and influencer relations, chef partnerships and sampling, and will be rolled out within Agent99’s core specialty of PR for consumer brands within the food, beverage, entertainment and lifestyle spheres.
Agent99 also nabbed the PR campaign for leading speaker and productivity thought leader, Donna McGeorge.
The Wiley-published author will release her new book in early 2022, as part of her It’s About Time Series, following on from her two bestselling titles, The 25 Minute Meeting and The First Two Hours.
Agent99 will launch her latest release and continue to build Donna’s thought leadership in the productivity space.
“These latest wins reflect our continued commitment to our areas of expertise that we have built and become renowned for, over the past number of years,” said Agent99’s director and founder, Sharon Zeev Poole.
“We have had an incredibly strong year, and we’ve seen our client portfolio and staff numbers grow exponentially, which we are so very grateful for during a very turbulent time.
“We are thrilled to close off the year with these latest wins and look forward to an epic 2022.”
