B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Agent99 Adds The Distilled Spirits Council Of The U.S & Helen Tarrant To Portfolio
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Agent99 Adds The Distilled Spirits Council Of The U.S & Helen Tarrant To Portfolio
Marketing

Agent99 Adds The Distilled Spirits Council Of The U.S & Helen Tarrant To Portfolio

Staff Writers
Published on: 23rd September 2021 at 9:43 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant.

DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year.

DISCUS has officially kicked off its “Cheers! Spirits from the USA” campaign to raise awareness and knowledge of the heritage, flavour profiles, and quality of U.S. distilled spirits, tasking Agent99 with heading up its PR and marketing efforts from a trade and consumer perspective in Australia.

The first consumer activation for the organisation, which is supported by the U.S. Department of Agriculture, presents a series of virtual experiences to celebrate bourbon heritage month during the month of September. In collaboration with some of the world’s most iconic Bourbon brands including Woodford Reserve and Wild Turkey, the events will highlight the versatility and uniqueness of U.S. spirits products.

In the coming months, a range of other trade and consumer events, industry partnerships, media relations and social media activations will continue to heighten member brands’ local visibility.

Charles McEntee, director of export promotion for DISCUS, said: “We are thrilled to launch this campaign with the help of Agent99.

“Australia has been a high growth market and the third-largest export market for U.S distilled spirits, so we are excited for our first activation to commence in time for Bourbon Heritage Month.”

In addition to signing DISCUS, Agent99 has won the PR campaign for leading commercial property specialist and buyer’s agent, Helen Tarrant. Agent99 will build her thought leadership in this space to help educate Australians who are looking to grow their commercial property portfolio, build passive income and increase their cash flow through property.

Agent99’s Director and Founder Sharon Zeev Poole (main photo), said: “After years of working with premium spirits brands, we are delighted to onboard DISCUS to our client roster and work with some iconic spirits brands, both established and up and coming.

“Additionally, being able to grow our expertise in thought leadership building with varying clients such as Helen Tarrant, is incredibly exciting for our team.

“This year continues to perform strongly for us as an agency as momentum builds both in terms of our client portfolio and staff, which we are very grateful for.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Agent99, Sharon Zeev Poole
Share
By Mary Madigan
Follow:
Mary Madigan began her career working for ex-Vogue editor and chief Kirstie Clements and has since done everything from PR to tutoring at The University Of Notre Dame. Mary Madigan was a journalist at B&T until 2022.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?