Agent 99 has dropped the ‘agent’ – literally – to become 99 Productions and is no longer representing talent.
They have relaunched as a pure photographic production company, now opening their doors to all photographers, advertising agencies and clients in need of external production support.
“In our fifth year of running the agency, it was time to re-evaluate and look ahead to the next five years and we decided to tailor our business to suit the changes occurring in the industry. With many of the management agencies adding more talent to their books, we made the conscious decision to go the other direction and focus purely on the work.”
Apart from offering production services including casting, locations, shoot management and retouching, 99 Productions now also offer art buying, being the first of it’s kind in Melbourne to combine all disciplines under one roof.
“It’s true, as the ‘agents’ we were guilty of the cold calls, the comp card drops, the go-see requests, folio drops, the e-newsletters and the social media assaults until it dawned on us – it’s very noisy out there. So we saw an opportunity to create something new, an unbiased art buying service to help increasingly busy clients make the right decisions for their photography briefs.”
Prior to opening their doors in 2009, Co-founders Erin King and Andrew Zappia had themselves a combined twenty years working in advertising agencies in both pre and post production roles. 99 Productions has collaborated with agencies in Melbourne and Sydney producing quality campaign imagery for clients such as Bank of Melbourne, Snooze, Betfair, Energy Australia, Hard Yakka, RACV, Origin Energy and Specsavers.