Leaders across advertising, media and marketing are rallying those working in the industry to get behind a campaign to give back to volunteer fire fighters in New South Wales and Victoria by donating one day’s pay to its ‘Wage For A Wage’ appeal.
The fundraising campaign encourages the industry to donate one day’s wage to volunteers who have selflessly given up their own pay while bravely fighting fires during the ongoing bushfire crisis.
Industry leaders already on board and encouraging others to support Wage For A Wage are: Josh Grace, Chief Marketing Officer at Samsung Australia, Sue Squillace, Chief Executive Officer ANZ at Carat, Pete Bosilkovski, Chief Executive Officer Clemenger BBDO Sydney, Suzy Nicoletti, Managing Director, Twitter Australia, Chris Howatson, Chief Executive Officer at CHE Proximity and Danielle Hamilton, Head of Marketing at ING Australia.
A calculator on the campaign website (www.wageforawage.com.au) works out the value of one day’s pay when you enter an annual salary, and allows you to donate it to the Rural Fire Services Association (RFSA) and the Volunteer Fire Brigades of Victoria (VFBV).
A live tally will show progress towards the fundraising target of $1 million and all funds raised will be distributed to the RFSA and VFBV’s volunteer fire fighters welfare funds.
Pete Bosilkovski, CEO Clemenger BBDO Sydney, is among the first to support the initiative.
“I am one hundred percent behind this initiative. Our volunteer firefighters have given up so much for others during this crisis, and many people are feeling helpless and not knowing how to support these amazing people. The bushfires have been devastating and continue their destruction, this is a way for the industry to donate a day’s work for good – to show our support, say thank you and help repay these brave men and women in some small way,” said Bosilkovski.
Suzy Nicoletti, MD, Twitter Australia, said: “As someone who is married to a firefighter, I have seen first hand the tireless bravery that this community embodies every day, so this cause could not be closer to my heart.
On the platform we’ve seen the Twitter community, both in Australia and far beyond, rally together like never before. From an elderly woman being rescued from her roof when stranded thanks to a single Tweet using #NSWFires, to inspiring generosity springing up through movements such as #AuthorsForFireys — it has been humbling to see the power of social to unite people in times of need.
Just imagine seeing a loved one head out into the bush for weeks at a time to risk their lives. What these volunteers are doing, often with little to no pay, is nothing short of heroic. Over the past month I’ve received calls from people across the world asking how they can help. The #WageForAWage campaign is a fantastic way for us to honour their courage and dedication.”
Brian McDonough, RFSA President said the Association provides practical support to volunteer firefighters on the ground as well as support for members who have been directly impacted by these fires.
“The RFSA maintains a Welfare Fund with DGR status, to specifically aid our members who have lost homes, farm equipment, fencing and livestock. In recent weeks we have provided assistance to these volunteer firefighters through our work with the NSW RFS Chaplains who are trained and able to help these people in their recovery process.”
To calculate your pay for one day and donate it to support volunteer fire fighters, go to www.wageforawage.com.au
Please login with linkedin to commentwage for a wage
With the discussion about consent raging and following the Federal Government’s recent campaign comparing sex to milkshakes, Are Media’s marie claire has turned to some of the country’s top advertising agencies to come up with an alternative communication solution. Leading creative agencies, DDB Melbourne, M&C Saatchi, Ogilvy, The Hallway and The Works, were briefed by […]
Jason Barnes [featured image] is the Chief Revenue Officer, APAC at PubMatic. In this piece, he looks at the future of targeted advertising and discusses how the digital advertising ecosystem can correct its course. There is perhaps no bigger disruptor to the digital ecosystem than the changes afoot around addressable advertising. Addressability is a key […]
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]
Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]
Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020, Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]
Award-winning house and land provider, Thrive Homes has launched a new brand campaign to encourage homebuyers worried about the complicated process of building a new home to say 'no' to stress and 'yes' to an efficient, more affordable new home without compromising quality by making 'The Clever Choice' and choosing Thrive.
Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]
Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]
Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]