Leaders across advertising, media and marketing are rallying those working in the industry to get behind a campaign to give back to volunteer fire fighters in New South Wales and Victoria by donating one day’s pay to its ‘Wage For A Wage’ appeal.
The fundraising campaign encourages the industry to donate one day’s wage to volunteers who have selflessly given up their own pay while bravely fighting fires during the ongoing bushfire crisis.
Industry leaders already on board and encouraging others to support Wage For A Wage are: Josh Grace, Chief Marketing Officer at Samsung Australia, Sue Squillace, Chief Executive Officer ANZ at Carat, Pete Bosilkovski, Chief Executive Officer Clemenger BBDO Sydney, Suzy Nicoletti, Managing Director, Twitter Australia, Chris Howatson, Chief Executive Officer at CHE Proximity and Danielle Hamilton, Head of Marketing at ING Australia.
A calculator on the campaign website (www.wageforawage.com.au) works out the value of one day’s pay when you enter an annual salary, and allows you to donate it to the Rural Fire Services Association (RFSA) and the Volunteer Fire Brigades of Victoria (VFBV).
A live tally will show progress towards the fundraising target of $1 million and all funds raised will be distributed to the RFSA and VFBV’s volunteer fire fighters welfare funds.
Pete Bosilkovski, CEO Clemenger BBDO Sydney, is among the first to support the initiative.
“I am one hundred percent behind this initiative. Our volunteer firefighters have given up so much for others during this crisis, and many people are feeling helpless and not knowing how to support these amazing people. The bushfires have been devastating and continue their destruction, this is a way for the industry to donate a day’s work for good – to show our support, say thank you and help repay these brave men and women in some small way,” said Bosilkovski.
Suzy Nicoletti, MD, Twitter Australia, said: “As someone who is married to a firefighter, I have seen first hand the tireless bravery that this community embodies every day, so this cause could not be closer to my heart.
On the platform we’ve seen the Twitter community, both in Australia and far beyond, rally together like never before. From an elderly woman being rescued from her roof when stranded thanks to a single Tweet using #NSWFires, to inspiring generosity springing up through movements such as #AuthorsForFireys — it has been humbling to see the power of social to unite people in times of need.
Just imagine seeing a loved one head out into the bush for weeks at a time to risk their lives. What these volunteers are doing, often with little to no pay, is nothing short of heroic. Over the past month I’ve received calls from people across the world asking how they can help. The #WageForAWage campaign is a fantastic way for us to honour their courage and dedication.”
Brian McDonough, RFSA President said the Association provides practical support to volunteer firefighters on the ground as well as support for members who have been directly impacted by these fires.
“The RFSA maintains a Welfare Fund with DGR status, to specifically aid our members who have lost homes, farm equipment, fencing and livestock. In recent weeks we have provided assistance to these volunteer firefighters through our work with the NSW RFS Chaplains who are trained and able to help these people in their recovery process.”
To calculate your pay for one day and donate it to support volunteer fire fighters, go to www.wageforawage.com.au
Please login with linkedin to commentwage for a wage
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]