Bondi born, global payments phenomena Afterpay has partnered with Perth born, international Formula 1 sensation Daniel Ricciardo. Read B&T’s recent interview with Ricciardo here.
The partnership will see Ricciardo use his signature wit, an unmistakable sense of humour and his high-wattage smile, unpack the benefits of Afterpay.
Ricciardo will shine a light on Afterpays product offering: including the wide variety of categories and new verticals now available with Afterpay from Fashion through to Travel, Events & Ticketing, Tech, Sports & Outdoors, Automotive Gear, Health and Services.
The partnership will also see Ricciardo’s global online store become one of Afterpays’ 100,000+ merchants globally, allowing Ricciardo’s customers to buy now and pay over four, fortnightly instalments without incurring interest, ever.
Afterpay will be the exclusive BNPL partner for Daniel’s store and will enjoy the benefit of accessing over 16 million+ loyal Afterpay customers globally.
To celebrate the union, Ricciardo will be dropping a limited edition of his signature 2021 mini helmet via his store on 19th August which marks day one of Afterpay Day, the bi-annual global shopping event.
Co-Founder and Co-CEO of Afterpay, Nick Molnar, said: “Daniel is one of Australia’s most celebrated exports, his success and longevity on the track has made him easily recognisable, but it is his authenticity, drive, charisma and humble Aussie larrikin attitude that has amassed him such a loyal, adoring and engaged global fanbase, and this is what we were so impressed by.
“We were equally excited by what he is creating off piste with his lifestyle clothing collection, that made this collaboration a no-brainer for us. “
Afterpay Ambassador, Ricciardo said: “I’m just excited to be partnering with such an amazing Australian born company, what Afterpay have built already and what Nick and the team have planned is incredible.
“Seeing another Australian brand with similar values and goals as mine, succeeding in such a competitive field, really does put a smile on my face.
“Beyond that, I’m pumped to help educate a new audience on what Afterpay is, the in-built controls they have, all focused on helping customers achieve financial freedom.
“Personally, to now also offer Afterpay on my online store is a huge bonus, giving my customers freedom to pay in interest-free instalments is huge!”
