Study: Workplace Discrimination In Aussie Creative Agencies Rises By Double Digits

Study: Workplace Discrimination In Aussie Creative Agencies Rises By Double Digits
SHARE
THIS



The Agency Circle, an industry body that’s all about turning the talk around diversity into action, has completed its second survey, and the long-awaited results are in.

Launched back in October 2016, a survey of all participating agencies was conducted to establish an (industry aggregate) baseline for diversity.

In good news, almost all metrics have improved on last year, validation that the industry is moving in the right direction.

This year, The Agency Circle has grown in size, with 11 new creative agencies, as well as 18 media agencies joining.

A total of 1,144 respondents from creative agencies responded to this year’s surveys, compared to 1,211 last year. They shape up like this:

  • Respondents were 77 per cent Caucasian, 9 per cent Asian, 5 per cent multi-racial, 1 per cent Middle Eastern. Only eight African-American industry representatives and one Aboriginal/Torres Strait Islander completed the survey.
  • 58 per cent of the respondents were female, 41 per cent male, 1 per cent were ‘other’.
  • 50 per cent of the respondents were under 30, 33 per cent were in their 30s and less than 17 per cent were over 40.

The survey saw some big shifts this year:

  • The number of people who reported experiencing sexual harassment has dropped significantly, down 18 per cent (please note: the question in 2017 survey refers to current employer only).
  • Less people have observed sexual harassment of others at their current agency (down 17 per cent).
  • Agencies are perceived to be less sexist, less racist and more inclusive of LGBTQI than previously (up 10 per cent).

And some smaller shifts in the right direction:

  • Harassment still takes the form of unwelcome comments or jokes, but we are improving (down 6 per cent)
  • As an industry, we feel like we are performing marginally better on gender equality (up 11 per cent).
  • Most people feel included in decision making and not excluded due to discrimination (up 12 per cent).
  • Agency cultures are deemed increasingly supportive of women who take parental leave (up 21 per cent).

But there is still work to do on a few fronts.

  • Reported workplace discrimination, in terms of not receiving desired assignments or promotions at their current agency, has increased by 11 per cent.
  • The proportion of people don’t intervene when they see discriminatory acts is up by 9 per cent.

Emily Perrett, managing director of Clemenger BBDO Sydney and chair of The Agency Circle, said overall the results show real progress.

“The results show that the focus of senior agency staff, coupled with the freedom for each agency to address the key issues in a way that suits them, works,” he said.

“All the numbers are moving in the right direction, but it is slow going – there is still a load of work to be done.”

Industry aggregate scores are released, but the agencies that took part for the second year now have the ability to monitor their progress against their own benchmark as well as the industry average.

Individual agency results are not released by The Agency Circle. Each member has bought into the charter, and an honesty system has been put in place for agencies to decide on whether they want to be/stay part of it or leave.

The media agency results will be made public in the coming weeks.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]