oOh!media has announced a new long-term partnership with Brisbane Airport Corporation, extending the 18-year relationship between the two companies.
The new agreement will see unique signage arriving at Brisbane Airport, including what is being dubbed as the largest digital airport billboard, real-time content delivery and data-informed targeting.
The deal includes exclusive rights for internal and external advertising for both the domestic and international terminals.
oOh! chief executive officer Brendon Cook said: “Brisbane Airport, which has been recognised as one of the world’s best airports for its size, is in a period of rapid growth and change.
“We look forward to working with BAC to build on this momentum while continuing to drive innovation in how media assets can be used to enhance the entire customer journey.”
Brisbane Airport Corporation head of retail and commercial Jennifer Andrews added: “Brisbane Airport is committed to delivering our passengers with a unique and engaging experience and showcasing the best of Brisbane to the world.
“oOh! is an innovative leader in out of home and the broader media sector, with a unique approach to delivering high engagement with multiple media platforms throughout the passenger journey.
“We are particularly excited by oOh!’s proposal to introduce content throughout the airport to promote not only Brisbane city, but major events, as well as provide bespoke content and entertainment for our travellers which showcases the best of what Brisbane and Queensland has to offer”.
oOh! chief commercial and product officer Robbie Dery said: “Advertisers continue to look for audience led solutions and places a high value on being able to engage with them over a prolonged period of time.
“Our data capabilities enable advertisers to target and quantify specific audience segments in a high dwell environment, so they can tell their brand story over a prolonged period of time to engage deeper.
“With our end-to-end offering, they can also reach their audiences across multiple platforms, including on billboards on the roads leading into and out of the airport, while checking in, when going through security, at departure gates and when collecting luggage at the other end”.