M&C Saatchi has announced the appointment of Sian Cook to managing partner. In her new role, Cook will lead one of the agency’s largest accounts, Woolworths.
CEO Jaimes Leggett said: “Sian’s a gun. She has great agency pedigree working across some of the world’s leading brands. We’re thrilled to have her joining the team.”
Cook added: “I’m excited to be joining the impressive talent at M&C Saatchi Sydney. M&Cs vision and creative execution make it a leader in communications locally and abroad. Woolworths is one of Australia’s most loved grocers and is at a very exiting stage right now. Together they are disrupting the way agencies and clients work together which made it an exciting opportunity to relocate from London to Sydney for.”
Cook comes to the role from Bartle Bogle Hegarty (BBH), London where she was Managing Partner. She brings a strong retail, FMCG and brand experience background having worked on Waitrose and KFC for a number of years.
While at BBH, Cook accumulated an impressive repertoire of clients in addition to Waitrose and KFC including, Barclays Bank, British Airways, Unilever and Diageo.