Mark Latham Launches Super-Strange Ad Campaign To ‘Save Australia Day’

Mark Latham Launches Super-Strange Ad Campaign To ‘Save Australia Day’
SHARE
THIS



Former federal Labor Party leader Mark Latham is a bit of an oddball in the eyes of B&T, and a new ad campaign he’s launched has only further supported our view.

The ‘Save Australia Day’ campaign is part of Latham’s push to have the anniversary remain on 26 January, opposing those who argue for it to be moved to a date that is less contentious.

The campaign includes TV, radio and social media ads depicting an Orwellian future where families, shoppers and the elderly are all too scared to celebrate Australia Day openly. The campaign also features indigenous Alice Springs councillor Jacinta Price.

Check it out in all its weirdness below…

The campaign comes after Triple J bowed to public pressure decision and moved its annual radio competition, the Hottest 100, to a day after its traditional airing date of 26 January.

There had been growing protests that the announcement on the 26th was offensive to Aboriginal people who saw Australia Day as a day of invasion.

Triple J’s move prompted a backlash from a chorus of government MPs, including federal Communications Minister Mitch Fifield.

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]