Hahn SuperDry Urges Aussie Drinkers To ‘Never Settle’ Via Ogilvy

Hahn SuperDry Urges Aussie Drinkers To ‘Never Settle’ Via Ogilvy

Hahn SuperDry has unveiled its latest campaign, ‘Never Settle’, with the help of Ogilvy Sydney, driving home the belief that our ‘comfort zone’ may be what’s holding us back from living all that life has to offer.

At the heart of the campaign is a film that tells the stories of a few unlikely heroes, who launch themselves out of their own comfort zones to realise each of their own dreams. This action sees them literally catapulted off the couch to a better version of their lives – into the outside world and right into the action.

Jack Mesley, brands director for Lion, said the objective of the campaign is to build more consumer engagement through the establishment of true brand meaning for Hahn.

“With this campaign Hahn aims to create powerful connections and compelling executions to drive engagement and lift awareness, which talks to this ‘Never Settle’ attitude in an inspiring and uplifting way.”

Ogilvy’s executive creative director Derek Green added, “It was important that we didn’t take ourselves too seriously as we’re a beer brand encouraging people to never settle and start collecting experiences, and why not celebrate those new experiences by never settling for an ordinary beer.”

Mesley explained how Hahn will not only launch in a big way, but also start to ‘walk the walk’ through the creation of money-can’t-buy-experiences for consumers to follow their passions and do the things they’ve always wanted to do (but haven’t had the courage to do.)

‘Never Settle’ launched in outdoor communications on 2 October. The film is slated to drop on to screens nationwide from 9 October.




Please login with linkedin to comment

Hunger Games Tip Top

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]