GoDaddy, the world’s largest technology provider dedicated to small businesses, today launched a new TV Commercial (TVC) and refreshed marketing campaign featuring TV legend and ‘hot sauce’ entrepreneur Ray Meagher. The campaign is aimed to inspire the 60% of Australian small businesses that do not have a website, to get online.
According to research by GoDaddy, the top three misconceptions holding small businesses back from going online are: time, perceived cost and the belief that you need technical expertise. The ‘Flamin Hot Sauce’ campaign seeks to disprove these myths, by showing that anyone can quickly and easily build a website with GoDaddy’s free Website Builder.
The new 15 second TVC continues Ray Meagher’s journey as a hot sauce entrepreneur, now showing him enjoying success from moving online with his website created using GoDaddy Website Builder. With hot sauce selling like hotcakes from his website raysflaminhotsauce.com.au, Ray has time to kick back and relax, knowing that thanks to GoDaddy, he can be selling 24/7.
GoDaddy’s ‘Flamin’ Hot Sauce’ campaign, is again being supported across multiple channels including TV, radio, social, PR, digital and performance marketing, with branded video content being a new additional to the campaign.
The new content videos were produced featuring Ray Meagher as he hits the streets to educate Aussies about the web and why they should take their business ideas online.
“We’re excited to share the next phase of Ray’s online entrepreneurial journey with Australians. The response to the first phase of the campaign exceeded all our expectations. It’s great to see such an engaged audience, and we hope the success of Ray’s hot sauce website venture encourages more Australians to turn their side-hustle ideas into ongoing ventures by taking them online,” said Tracy Hall, GoDaddy ANZ Marketing Director.
The campaign’s previous run in February delivered strong results towards increasing GoDaddy website traffic and brand awareness in Australia.
- Creative: WiTH Collective
- Director: Ariel Martin
- Production Company: Filmgraphics
- Media: Avenue C
- Public Relations: The PR Group
- Social Media & Performance Marketing: Magnum & Co