Forward Agency today announced its appointment as public relations and influencer agency partner for Dry July in Australia and New Zealand, to work on the 2018 campaign following a competitive pitch.
The appointment will see Forward help raise awareness of the month-long challenge, and remind Aussies and Kiwis that Dry July was founded to raise funds for people affected by cancer, as well as increase its participant numbers and donations for its 10th Anniversary this year.
Brett MacDonald, CEO of Dry July said: “Following a creative pitch, Forward showed us that they really understood our mission, and had some great ideas that will help us to increase sign-ups and donations. Fergus and his team had a clear understanding of what needs to be achieved, they came with new thinking to refresh our approach, and a robust media plan. We are looking forward to working with Forward !”
Fergus Kibble, Forward Agency Founder and Managing Director said: “We are thrilled to be working with Dry July. What they do resonates with the Forward team on a personal level, and we’re excited to be working them to achieve even greater results this year. We will be locking the agency bar in July and will all be getting on board to support this great cause.”