Federal Minister For Women Seeks National Response Over Wicked Campers “Sexist” & “Misogynistic” Branding

Federal Minister For Women Seeks National Response Over Wicked Campers “Sexist” & “Misogynistic” Branding

The federal minister for women, Kelly O’Dwyer, is seeking a national response to stop Wicked Campers “sexist”, “offensive” and “misogynistic” branding.

With branding and slogans such as “in every princess there is a little slut that wants to try it just once”, “the best thing about oral sex – 5 minutes of silence” and “life sucks if your girlfriend doesn’t”, Wicked Campers often comes under fire from women and families who don’t enjoy sharing the road with such vulgarity.

O’Dwyer has written to state and territory ministers urging them to support her stance and create a unified national approach to force Wicked Campers to comply with community standards.

Wicked Campers has so far managed to keep its cars on the road because the company owns the vehicles the ads are displayed on.

And, with no third party media provider Ad Standards can work with, the existing legislation has allowed Wicked Campers to dodge Ad Standards’ Community Panel’s determination to remove the offensive advertising on its vehicles.

Recently, Queensland and Tasmania have introduced legislation specifically targeting Wicked Campers, which gives power to motor vehicle registries to deregister any vehicle that doesn’t comply with Ad Standards determinations.

Yet without uniform law across the nation, Wicked Campers has been able to avoid compliance by changing the registration of its vehicles to another state.

Deputy prime minister and minister for transport, infrastructure and regional development Michael McCormack is working on regulatory reforms through the Transport and Infrastructure Council (TIC) forum of state, territory and federal ministers.




Please login with linkedin to comment

Advertising wicked campers

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]