Facebook Brings Autoplay Video Ads to Mobile

BELCHATOW, POLAND - APRIL 06, 2014: Facebook application on smart phone screen.

This story was originally published by

Facebook has announced autoplay video ads will now be available on mobile devices, giving more options for advertisers to target audiences.




Facebook is letting advertisers open some gifts a bit early this holiday season.

Advertisers can now run autoplay video ads within Facebook’s mobile apps, the company announced on Tuesday. That’s a big expansion for the social network’s eight-month-old video ad unit, considering that 703 million of the 864 million people who check Facebook every day do so on mobile. It’s unclear how many of those mobile visitors are using Facebook’s mobile site versus its mobile apps.

By bringing its pricey video ads to a much bigger chunk of its users, Facebook may expect to see an even bigger chunk of its revenue coming from mobile, assuming more advertisers buy autoplay video ads because of the expansion. In the third quarter 66% — or $1.95 billion — of Facebook’s revenue came from mobile.

Read the full article here.




Please login with linkedin to comment

Online ads Shopping The Smith Family Video Analytics

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]