F1 Star Fernando Alonso Returns For Chandon’s New Video With McLaren-Honda F1 Team

F1 Star Fernando Alonso Returns For Chandon’s New Video With McLaren-Honda F1 Team
B&T Magazine
By B&T Magazine



Aussie sparkling wine brand Chandon has unveiled its latest piece of localised content to mark the second season of its partnership with the McLaren-Honda Formula One team.

Devised and produced by Havas Sydney, the video, titled ‘An Unexpected Race’, features Spanish F1 driver Fernando Alonso facing off against McLaren-Honda teammate Stoffel Vandoorne in a race using remote control cars and drones.

The content follows the success of last year’s video, ‘A Friendly Race’, which also starred Alonso.

In addition to the new video, Red Agency has also managed PR and influencer activity around the partnership in the build-up to the first race of the F1 season in Melbourne. This included hosting a select group at the winery in the Yarra Valley to gain further insights into the Chandon story and try a range of products at a specially-themed event.

The new McLaren-Honda F1 car and drivers’ race suits will all be branded with Chandon’s sparkling identity across each race during the 2017 season. Chandon will also be McLaren-Honda’s exclusive sparkling wine partner.

The partnership, which began last year, is designed to grow Chandon’s association with the glamour of the F1 lifestyle and forms part of the wine brand’s ongoing strategy to celebrate spontaneous moments and encourage consumers to ‘Enjoy the Spark’.

CREDITS

Creative and PR: Havas Creative Group (Havas Sydney and Red Agency)

Chief operating officer – James Wright

Executive creative director – Stuart Turner

Head of broadcast – Monique Pardavi

Group account director – Nick Braddy

Account director – Nicole de Pear

Print producer – Claudia Brookes

Copywriter – Zac Pritchard

Art director – Damian Galvin

Account executive – Henry Hellegas

Account executive – Maddie Pulver

Head of consumer – Adam Freedman

Account manager – Sophie Muir

Senior account executive – Shailo Rasanayakam

 

Production: Rabbit

Director – Lachlan Dickie

Executive producer – Lucas Jenner

Executive producer – Alex Hay

Producer – Megan Ayers

DOP – Ross Giardina

Art director – Jackson Dickie

Editor – Adam Wills

 

Post-production: White Chocolate




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