Duracell Launches Star Wars Campaign: ‘How The Rebels Saved Christmas’

Duracell Launches Star Wars Campaign: ‘How The Rebels Saved Christmas’

Duracell has launched a holiday tie-in to the next installment in the Star Wars universe: Rogue One: A Star Wars Story ahead of that film’s release in December.

The 60-second spot “How the Rebels Saved Christmas” plays off Duracell’s holiday donation of one million batteries to power toys at 147 Children’s Network Miracle Hospitals nationwide. The campaign is developed by advertising agency Anomaly and directed by Simon McQuoid.

“We wanted to continue our partnership with Star Wars this year and continue celebrating the power that imaginative play has on kids,” Duracell marketing director Ramon Velutini told Adweek.

“We came across the most incredible insight: Kids at hospitals continue to act as kids even during tough circumstances, and imaginative play plays a big role in their ability to cope during their healing process.”

CREDITS
Client: Duracell
Agency: Anomaly
Production: Imperial Woodpecker
Director: Simon McQuoid
Executive Producer: Charlie Cocuzza
Producer: Anita Wetterstedt
Editorial: Arcade Edit
Editor: Jeff Ferruzzo
Executive Producer: Sila Soyer
Editorial Assistant: Sam Barden
Producer: Fanny Cruz
Visual Effects by Industrial Light & Magic
VFX Supervisor: Pat Tubach
VFX Associate Producer: Megan Matousek
Colorist: Company 3
Colorist: Tim Masick




Please login with linkedin to comment

ancestry Duracell

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]