Duracell has launched a holiday tie-in to the next installment in the Star Wars universe: Rogue One: A Star Wars Story ahead of that film’s release in December.
The 60-second spot “How the Rebels Saved Christmas” plays off Duracell’s holiday donation of one million batteries to power toys at 147 Children’s Network Miracle Hospitals nationwide. The campaign is developed by advertising agency Anomaly and directed by Simon McQuoid.
“We wanted to continue our partnership with Star Wars this year and continue celebrating the power that imaginative play has on kids,” Duracell marketing director Ramon Velutini told Adweek.
“We came across the most incredible insight: Kids at hospitals continue to act as kids even during tough circumstances, and imaginative play plays a big role in their ability to cope during their healing process.”
Production: Imperial Woodpecker
Director: Simon McQuoid
Executive Producer: Charlie Cocuzza
Producer: Anita Wetterstedt
Editorial: Arcade Edit
Editor: Jeff Ferruzzo
Executive Producer: Sila Soyer
Editorial Assistant: Sam Barden
Producer: Fanny Cruz
Visual Effects by Industrial Light & Magic
VFX Supervisor: Pat Tubach
VFX Associate Producer: Megan Matousek
Colorist: Company 3
Colorist: Tim Masick