Following on from today’s decision by the Victorian Supreme Court to rule in favour of Carsales.com against Carsguide.com.au’s recent advertising campaign, Carsguide has issued a statement regarding the case.
The statement from Carsguide CEO Lauren Williams read in full:
“We were today unsuccessful in being able to continue Carsguide’s latest advertising campaign.
In 2014, Carsguide introduced an approach to advertising cars that generally gives customers the choice to remain anonymous until they know who and where a dealer is.
Since early 2015, Carsguide has not charged dealers on a leads model basis.
Unfortunately the court found that the advertisements conveyed misleading representations. Carsguide regrets this.
On the Carsguide website, you can get the dealer’s name and exact location without entering any contact details for almost every dealer car listed. We think this is a benefit to consumers.”