Wominjeka to First Peoples

Wominjeka to First Peoples

A touching television commercial promoting Museum Victoria’s new permanent exhibition, ‘First Peoples’, at the Melbourne Museum has launched.

The spot (below) was created by Clear and C-Kol.

The ad says: “We walk this land every day. Near you, next to you. And yet we are not close.”

It invites visitors to “come and see what we see” and says the word ‘Wominjeka’, meaning welcome, will help us connect.




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]