Junk Jukebox cleans Sydney's beaches

Junk Jukebox cleans Sydney's beaches

Music is being used as a behavioural change motivator in a campaign that encourages beachgoers to dispose of their garbage in bins.

‘Junk Jukebox’ is an installation that is roaming Sydney’s beaches over the Australia Day long weekend with blues musician Ash Grunwald playing live tunes in the jukebox for every piece of deposited rubbish.

The campaign was created for the Councils of Waverley and Randwick, and brought together GPY&R, Will O’Rourke and The Glue Society.

 “By using music as a reward, we’re not just getting people to chuck their rubbish in the appropriate bins. We may even move punters to go as far as picking up other peoples’ litter and put it in the bin,” Bart Pawlak, executive creative director at GPY&R Sydney, said.

The Glue Society designed the installation as a giant carousel structure with multiple bins which rotates to reveal the musicians when rubbish is thrown away.

The Junk Jukebox first appeared on Coogee beach yesterday (January 23) and is moving to Bondi beach.

Drink containers, cigarette butts and plastic bags are the most common types of litter found on these beaches and the hope is that Junk Jukebox can eliminate them from the shores.




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]