AdRoll Introduces Email Retargeting And Moves Beyond Advertising

AdRoll Introduces Email Retargeting And Moves Beyond Advertising

AdRoll, the performance marketing platform, today announced SendRoll, a new product that seamlessly extends the power of retargeting to a new channel.

With an average ROI of more than $38 dollars for every $1 invested, email is one of the most cost effective channels for marketers. SendRoll uses email in a new and compelling way that will bring even more value to AdRoll customers.

SendRoll employs AdRoll’s retargeting engine, which allows marketers to capture intent signals,  including the buying habits of shoppers. It then automatically triggers emails with personalised content or product recommendations at critical moments in the customer’s journey. This extends high-performing retargeting campaigns to a new channel.

SendRoll is the company’s first product to extend beyond ads, representing a major step in executing AdRoll’s vision of helping companies of all sizes leverage customer data to drive marketing performance. As a benchmark, customers running email retargeting campaigns with AdRoll have seen average open rates of 50-60 per cent and click-through rates between 10-20 per cent. That’s more than five times the average.

“We expect SendRoll to open the floodgates for personalised email marketing in the same way AdRoll did for display retargeting in 2008 and how the IntentMap did for data co-ops last year.” said Adam Berke, president and CMO, AdRoll. “Our DNA is in making the most sophisticated programmatic marketing technologies accessible for brands of all sizes. Dynamically personalised email is a perfect example of a technology that can be incredibly effective, but is too complicated to implement and too resource-intensive to gain mass adoption.”

“SendRoll is intent-based email, tailored to our individual customers. We use it to drive shoppers toward a conversion when they’re in the funnel,” said Enrico Casati, founder and CEO of online-driven shoe brand Velasca. “Our email campaign targeting potential customers who make it to our product pages is seeing an impressive 50 percent open rate and 11 percent click rate.”

The launch of SendRoll represents the culmination of over two years of customer-centric product development and leverages expertise gained from the UserFox acquisition. AdRoll remains committed to developing new and uniques ways for marketers to achieve their goals through an ROI positive performance approach. AdRoll also recently released Prospecting and the IntentMap, a data co-op that uses lookalike data to help businesses reach new customers. With email, AdRoll is adding marketing intelligence with another proven channel to its customers.

SendRoll is now available in the U.S., U.K. and Australia and New Zealand. For more information please visit https://www.adroll.com/en-AU/product/sendroll




Please login with linkedin to comment

digital customer SendRoll

Latest News

oOh!media Extends 17 Year Partnership With Victoria’s Department of Transport & Planning
  • Advertising

oOh!media Extends 17 Year Partnership With Victoria’s Department of Transport & Planning

oOh!media has extended its 17-year partnership with Victoria’s Department of Transport and Planning, securing a major long-term renewal of Australia’s largest single street furniture contract that stretches across metropolitan Melbourne. As part of the renewed agreement, oOh! will continue to manage advertising services, cleaning, maintenance, construction and installation of the approximately 5,000 bus shelters located […]

AFL Encourages Suburban Footy Players To Tackle Feelings In Mental Health Campaign Via Adroitly
  • Campaigns

AFL Encourages Suburban Footy Players To Tackle Feelings In Mental Health Campaign Via Adroitly

Tackle Your Feelings (TYF) – a joint initiative between the AFL Coaches Association (AFLCA), AFL Players’ Association (AFLPA) and Zurich Insurance – has launched a new campaign to encourage community AFL clubs to invest in mental health. Lead Image: Nathan Buckley and Shepmates (Archie and Miles Shepard). The campaign is designed to inspire suburban AFL […]

NAB Launches Latest Take On “More than Money” Via TBWA\Melbourne
  • Campaigns

NAB Launches Latest Take On “More than Money” Via TBWA\Melbourne

NAB, in partnership with TBWA\Melbourne and Mindshare, has unveiled its latest campaign dubbed “Wrangle Your Money”. The national campaign demonstrates how NAB is supporting and empowering customers to make better financial moves. As part of the “More Than Money” brand platform, the latest work comes at a pivotal time as the country continues to grapple […]

Activation Union Hires Bree Mankin As Managing Partner
  • Media

Activation Union Hires Bree Mankin As Managing Partner

Activation Union is thrilled to announce the appointment of Bree Mankin as Managing Partner. In this pivotal role, Bree will spearhead the agency’s growth initiatives and client strategy, leveraging her extensive experience and innovative approach in delivering exceptional results for her clients. With over two decades of experience in marketing and communications, Bree is a […]

Toyota Launches Integrated Electric Vehicle Campaign Via HERO
  • Campaigns

Toyota Launches Integrated Electric Vehicle Campaign Via HERO

Toyota Australia has launched its highly anticipated new all-electric vehicle, the bZ4X, on Australian shores through a nationwide integrated campaign. Spearheaded by a big spot, the campaign was created by independent creative agency HERO, which sees a typical EV sceptic named Barry behind the wheel of an all-new Toyota bZ4X much to the surprise of […]

Canva Launches First Ever Podcast: Design Surfaces
  • Media

Canva Launches First Ever Podcast: Design Surfaces

Canva has announced its very first podcast: Design Surfaces. Covering all areas of design, from brand campaigns to UX flows, the podcast digs deep into the intricate parts of designers’ brains to unearth valuable insights, unique perspectives, and what makes them tick. The Design specialty at Canva is made up of some of the most […]

SBS Launches Development Fund To Find Australia’s Next Top Documentaries
  • Media

SBS Launches Development Fund To Find Australia’s Next Top Documentaries

SBS is searching for its most daring, unflinchingly fearless and boundary-smashing factual format yet, issuing a call out for impactful ideas for new documentary series unlike anything seen on Australian screens before, with up to $50,000 in development funding on offer. Announced this morning at the Australian International Documentary Conference (AIDC) in Melbourne, SBS is […]

Resolution Nabs Sarah Truong From PHD
  • Advertising

Resolution Nabs Sarah Truong From PHD

Full-service media agency Resolution has appointed Sarah Truong as head of investment to lead the agency’s investment product. Sarah joins from PHD where she was Group Investment Director for half a decade. With 14 years’ experience in the media industry including seven years at media agency, Carat, Sarah a proven track record for delivering results-driven […]

Brisbane Unveils Bold New Tourism Campaign
  • Campaigns

Brisbane Unveils Bold New Tourism Campaign

Brisbane Economic Development Agency (BEDA) has launched a new domestic tourism campaign, Brisbane Favours the Bold, this week, appealing to those who search for the unexpected to discover the new Brisbane. Created in partnership with VML and dentsu Queensland, the campaign aims to redefine perceptions of Queensland’s thriving capital, strengthen awareness of Brisbane’s leisure offering, […]

Elle Returns To Australia
  • Media

Elle Returns To Australia

Are Media, Australia’s leading omnichannel content company for women, today unveiled the keenly anticipated first issue of the new ELLE Australia magazine. The 244-page Bright Young Things issue – featuring actor Sophie Wilde on the cover – clearly stamps ELLE Australia as the fashion bible for smart, stylish Gen Z and millennial women who love […]

Potential Fallout For The Sydney Roosters In The Wake Of Racial Slur Allegations
  • Marketing

Potential Fallout For The Sydney Roosters In The Wake Of Racial Slur Allegations

The Sydney Roosters are facing a huge amount of fallout over allegations that Spencer Leniu made an on-field racial slur against Broncos player Ezra Mam in yesterday’s Las Vegas season opener. Mam filed an official complaint against Leniu after the Roosters prop allegedly called the Broncos five-eighth a “monkey” on the field. Leniu tried to […]

Nominate Your Marketing Heroines: ADMA Celebrates Women’s Achievements On International Women’s Day 2024
  • Marketing

Nominate Your Marketing Heroines: ADMA Celebrates Women’s Achievements On International Women’s Day 2024

To celebrate International Women’s Day, The Association for Data-Driven Marketing and Advertising (ADMA), has launched a new initiative to honour and spotlight the dynamic women in the marketing sector across the country. Lead image: ADMA Website This year, as the world embraces the theme #InspireInclusion for International Women’s Day on March 8, ADMA is asking […]

Nine.com.au & Drive Join Forces To Launch P-Plate Drive Safe Campaign
  • Campaigns

Nine.com.au & Drive Join Forces To Launch P-Plate Drive Safe Campaign

With the Easter break historically one of the busiest on our roads, Nine.com.au and Drive today launched a month-long campaign to raise awareness of the importance of defensive driver training courses. Too many young drivers are killed or injured on our roads each year. Younger drivers are the most overrepresented group in this tragic statistic, […]