AdRoll Introduces Email Retargeting And Moves Beyond Advertising
AdRoll, the performance marketing platform, today announced SendRoll, a new product that seamlessly extends the power of retargeting to a new channel.
With an average ROI of more than $38 dollars for every $1 invested, email is one of the most cost effective channels for marketers. SendRoll uses email in a new and compelling way that will bring even more value to AdRoll customers.
SendRoll employs AdRoll’s retargeting engine, which allows marketers to capture intent signals, including the buying habits of shoppers. It then automatically triggers emails with personalised content or product recommendations at critical moments in the customer’s journey. This extends high-performing retargeting campaigns to a new channel.
SendRoll is the company’s first product to extend beyond ads, representing a major step in executing AdRoll’s vision of helping companies of all sizes leverage customer data to drive marketing performance. As a benchmark, customers running email retargeting campaigns with AdRoll have seen average open rates of 50-60 per cent and click-through rates between 10-20 per cent. That’s more than five times the average.
“We expect SendRoll to open the floodgates for personalised email marketing in the same way AdRoll did for display retargeting in 2008 and how the IntentMap did for data co-ops last year.” said Adam Berke, president and CMO, AdRoll. “Our DNA is in making the most sophisticated programmatic marketing technologies accessible for brands of all sizes. Dynamically personalised email is a perfect example of a technology that can be incredibly effective, but is too complicated to implement and too resource-intensive to gain mass adoption.”
“SendRoll is intent-based email, tailored to our individual customers. We use it to drive shoppers toward a conversion when they’re in the funnel,” said Enrico Casati, founder and CEO of online-driven shoe brand Velasca. “Our email campaign targeting potential customers who make it to our product pages is seeing an impressive 50 percent open rate and 11 percent click rate.”
The launch of SendRoll represents the culmination of over two years of customer-centric product development and leverages expertise gained from the UserFox acquisition. AdRoll remains committed to developing new and uniques ways for marketers to achieve their goals through an ROI positive performance approach. AdRoll also recently released Prospecting and the IntentMap, a data co-op that uses lookalike data to help businesses reach new customers. With email, AdRoll is adding marketing intelligence with another proven channel to its customers.
SendRoll is now available in the U.S., U.K. and Australia and New Zealand. For more information please visit https://www.adroll.com/en-AU/product/sendroll
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