AdRoll Releases Advertiser’s Guide To Instagram

AdRoll Releases Advertiser’s Guide To Instagram
SHARE
THIS



AdRoll has released a handy guide to help marketers unlock the power of Instagram as an advertising channel including best practices on the platform and why advertisers should be using Instagram.

The “Performance Advertiser’s Guide to Instagram” report is aimed at brands regardless if they’re experienced Instagram advertiser or running their first campaign.

In the report, AdRoll outlines five reasons why advertisers should be adopting Instagram including its growing user base; it’s a mobile-first platform; Instagram’s users are self-contained within the app meaning they stay longer; the millennial demographic (90 per cent of Instagram’s audience is under 35) and lastly, the native ad format means advertising appears naturally alongside standard posts.

AdRoll has identified the 20 best practices to help you get the most out of Instagram, here are five:

Reuse your top-performing creative from Facebook: While artistic images perform well, don’t be afraid to use your best Facebook ads on Instagram. In general, any ads that are hitting your key performance indicators (KPIs) on Facebook will also perform well on Instagram.

Make your customers feel famous: The more engagement you can generate on Instagram, the more likely it is that your product will come to mind when your customer is ready to buy. Tag customers in comments and share their photos online to create a personal connection with your audience and make them feel important.

 

Use metadata like hashtags and location tagging: Entice your audience to interact with your brand by taking advantage of the extra bells and whistles that Instagram offers. Research has shown that 88 per cent of brand posts include at least one hashtag and these posts receive almost 13 per cent more interaction. Additionally, brand posts with location tags receive 79 per cent higher engagement than posts without.

DON’T over-filter your audience: Refrain from narrowing down your audience too much until you learn how Instagram users interact with your brand. We recommend leveraging your existing AdRoll segments to target customers across the entire funnel. This will allow you to serve general awareness ads to new customers and offer discounts to loyal customers.

DON’T forget native ads have their quirks: Instagram metrics can be different from those of other channels. While ads can feature links that take customers out of the app, the typical user behavior is a passive scroll. It’s uncommon for Instagram users to click on links or buttons like they would on Facebook. Expand your focus outside of click-based metrics to key in on how Instagram users actually interact with your ads.

To download the full report, click here.

Please login with linkedin to comment

digital customer einsights Gameshow

Latest News

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll
  • Marketing

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll

Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]