Adobe updates Media Optimizer and Analytics

Adobe updates Media Optimizer and Analytics
SHARE
THIS



Adobe has released an updated version of its Adobe Media Optimizer which it said will drive a 25% bump in performance.

The refreshed Media Optimizer features new predictive modelling algorithms to forecast and optimize campaigns across search, social and display channels.

“Accurately predicting campaign performance across desktops and mobile platforms is imperative for optimal success in the programmatic ad market,” Justin Merickel, senior director of Advertising Solutions Adobe, said. ”Adobe Media Optimizer is the first solution in the industry to truly pioneer algorithmic optimization. By capitalizing on big data, customers can accurately predict campaign outcomes for maximum return on their investment.”

The “next –generation” predictive modeling algorithms uses big data to predict campaign performance and marketers can use campaign simulations and spend recommendations to automate budget allocations. Adobe also said it allows marketers to manage search marketing bids “on the fly” with criteria including geo-location and time of day.

It is integrated with Adobe Analytics, the Adobe Marketing Cloud and can identify new prospects and high-value customers to allow targeted messages.

 

Adobe has also added capabilities to its Adobe Analytics including access to live event data, predictive analytics a unified segment builder, mobile app analytics and Apple iBeacon support.

Bill Ingram, vice president of Adobe Analytics and Adobe Social, said: “Today’s news takes the power of Adobe Analytics to a new level, with predictive capabilities and mobile functionality that ensure marketers can maximize both impact and revenue."

Please login with linkedin to comment

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]