Adobe Summit 2020 (Virtual) Wrap Up

Adobe Summit 2020 (Virtual) Wrap Up
B&T Magazine
By B&T Magazine



Adobe was forced to ditch the bright lights of Las Vegas and go digital-only for its annual Summit this year as a result of the COVID-19 outbreak.

But just because the in-person aspect of the event was scrapped doesn’t mean you have to miss out on all the big announcements.

At the top of the list was the new Digital Economy Index, announced during CEO Shantanu Narayen’s keynote address [feature image].

Powered by Adobe Analytics, the DEI provide consumers, companies and policy makers a dynamic look at the state of the global online economy.

“What makes the DEI special is that it’s able to quickly and accurately report figures in just days, and uniquely includes data on what people actually buy and what they pay for their products, rather than just scrape prices from websites or rely entirely on survey data,” said Adobe vice president of marketing and customer insights John Copeland.

“With the DEI, we’re excited to work in lockstep with businesses, governments and policy makers, and researchers to better understand and capture the effects of the world’s digital economy.”

The DEI is based on trillions of anonymised and aggregated visits to retail sites, as well as millions of product SKUs.

The cxm Playbook

Adobe has created a CXM Playbook based on its experise and its own business transformation journey.

The new capabilities were announced for Adobe Experience League, its Experience Cloud learning program.

New features include customer learning recommendations, a panel to provide direct feedback to Adobe product teams, and a new mobile app (available later this year).

Experience cloud strategy 

Adobe executive vice president and general manager Anil Chakravarthy announced the general availability of AI Services: Customer AI & Attribution AI (available later in 2020).

He also outlined the roadmap for 2020 will include Journey AI, Leads AI and a new analytics mobile app. Product recommendations and a new B2B purchasing workflow will also be available globally to Magento Commerce customers.

 




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