Adobe Flexes Muscles On Experience Platform At Adobe Summit 2021

Adobe Flexes Muscles On Experience Platform At Adobe Summit 2021
B&T Magazine
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Adobe today revealed at Adobe Summit 2021 that thousands of leading brands are making use of its ‘unique’ Experience Platform to power their digital experience strategy.

The Coca-Cola Company, Hilton, The Home Depot, Panera Bread, ServiceNow, Sony Interactive Entertainment, and Tourism Australia are among the companies utilising what Adobe claims is a unique product that ticks a few of adtech’s favourite buzzwords off with its capabilities: personalisation and scalability.

In the digital-first economy, and amid an ongoing pandemic, data volume is skyrocketing as companies accelerate their investment in digital experiences and harness data to optimise customer connections.

Adobe Experience Platform is “the industry’s only” open and extensible enterprise platform that allows brands to unify data in real-time, driving real-time customer intelligence and personalisation at scale.

“With Adobe, brands can build more complete customer profiles, get a complete view of the entire customer journey and use AI and machine learning to deliver personalised experiences at scale,” the company said.

Adobe Experience Platform is now managing over 17 trillion audience segment evaluations on average every day across its applications and services.

“In just a year, companies had to become a digital first business overnight,” Anil Chakravarthy, executive vice president and general manager of digital experience business and worldwide field operations at Adobe, said.

“Adobe Experience Platform is the only enterprise platform that merges content, data and AI to make Customer Experience Management a reality.”

David Wallace, research director of customer intelligence and analytics at IDC, added:. “Investing in customer experience technology, such as Adobe Experience Platform, is imperative for any brand looking to grow and scale digitally.

“As brands look for the right partner to face today’s digital-first economy, prioritizing customer data management is vital; without it, delivering compelling and personalised customer experiences in real time will be nearly impossible.”

Adobe Experience Cloud powers digital healthcare innovation

Leading companies in the healthcare sector are also turning to Adobe Experience Cloud to transform their customer experience.

Adobe claims it is now powering digital experiences for seven of the top 10 healthcare providers, eight of the top 10 healthcare payers and nine of the top 10 pharmaceutical companies, delivering experiences with agility and (you guessed it) “at scale”.

Adobe Summit 2021 will feature Pfizer chief executive Albert Bourla and Walgreens Group VP of customer marketing platforms Alyssa Raine discussing how to lead in the digital economy.

“The pandemic has forever altered how healthcare is delivered, which now includes high consumer expectations for timely and personalised care,” Chakravarthy said.

“Leveraging Adobe Experience Cloud, with privacy and security top of mind, healthcare can be delivered in real-time at scale, with the individualized service that consumers expect today.”

“Because health is deeply personal to each consumer, the healthcare experience needs to be tailored to fit the needs of Walgreens Boots Alliance’s 120 million customers and patients,” said Alyssa Raine, Group VP of Customer Marketing Platforms at Walgreens.

“The power of Adobe’s technology allows us to understand our customers and deliver the unique experiences our customers need to live healthy lives.”

Adobe’s enterprise applications, including HIPAA-ready Adobe Experience Cloud applications such as Adobe Experience Manager Managed Services, Marketo Engage, and Adobe Sign, allow deeper end-user engagement across multiple touchpoints.

Pfizer is using Adobe Experience Cloud to deepen engagement with physicians and connections with patients.

Adobe Analytics helps Pfizer gain customer insights across digital interactions. Marketo Engage powers personalised digital experiences that support physicians, patients and caregivers on their treatment journey.

Walgreens Boots Alliance (WBA) is focused on delivering the most personalised, omnichannel experience to its 120 million global customers.

With Adobe Analytics, Adobe Audience Manager, Adobe Target and Adobe Campaign, WBA can tailor every piece of the digital experience for non-pharmacy customers, including email, its website, and mobile app for its retail business.

By personalising the customer experience for its Walgreens loyalty members, WBA boosted retail sales by 155 basis points in the past quarter.

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Adobe Summit 2021

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