Adidas Joins The Face Mask Movement With Latest Product Launch

Adidas Joins The Face Mask Movement With Latest Product Launch
SHARE
THIS



Adidas has unveiled the latest product to come from its #hometeam initiative.

The sportswear giant last night released a new face cover for consumers to go out in public while staying protected from the potential spread of COVID-19.

“The Face Cover is made with adidas Primegreen – high performance recycled fabric free from virgin plastic,” adidas said.

“The soft, breathable cloth adapts to your face for comfort during any activity. While not medically graded, it’s designed to help prevent the spread of transmissible viruses and germs, to help protect those around you.”

The new product will immediately be available in Europe, North America and China, before being expanded globally in coming weeks.

The face covers will also see €2/$2 (or equivalient local currency) from every pack sold in Europe and North America donated to Save The Children’s Global Coronavirus Response Fund up to €1.5m, running until June 30

The #hometeam initiative was launched earlier this year in response to the global pandemic.

It has so far seen adidas create face shields for U.S. healthcare workers alongside Carbon and the  provision of masks to medical communities in South Korea, Europe and the United States.

“#hometeam started out as a way to keep our community healthy, active and connected. It’s a response to the things that bring us joy not being readily available, to find new ways to stay connected and look after each other and ourselves,” the company said.

“Everyone from our employees and communities to our athletes and artists joined the team, sharing their own experience of how they are being creative in taking care of themselves and others.

“We believe there is much to be both grateful and hopeful for, as the world looks to gradually re-entering physical spaces, whether streets, playing fields or stores.”

 

Please login with linkedin to comment

Adidas face masks

Latest News

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat
  • Media

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat

From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]