Adidas has unveiled the latest product to come from its #hometeam initiative.
The sportswear giant last night released a new face cover for consumers to go out in public while staying protected from the potential spread of COVID-19.
“The Face Cover is made with adidas Primegreen – high performance recycled fabric free from virgin plastic,” adidas said.
“The soft, breathable cloth adapts to your face for comfort during any activity. While not medically graded, it’s designed to help prevent the spread of transmissible viruses and germs, to help protect those around you.”
The new product will immediately be available in Europe, North America and China, before being expanded globally in coming weeks.
The face covers will also see €2/$2 (or equivalient local currency) from every pack sold in Europe and North America donated to Save The Children’s Global Coronavirus Response Fund up to €1.5m, running until June 30
The #hometeam initiative was launched earlier this year in response to the global pandemic.
It has so far seen adidas create face shields for U.S. healthcare workers alongside Carbon and the provision of masks to medical communities in South Korea, Europe and the United States.
“#hometeam started out as a way to keep our community healthy, active and connected. It’s a response to the things that bring us joy not being readily available, to find new ways to stay connected and look after each other and ourselves,” the company said.
“Everyone from our employees and communities to our athletes and artists joined the team, sharing their own experience of how they are being creative in taking care of themselves and others.
“We believe there is much to be both grateful and hopeful for, as the world looks to gradually re-entering physical spaces, whether streets, playing fields or stores.”
Adland doesn't appear to function much before 11am, so it's hats off to these early birds who had to set the alarm.
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